Table 2

Prevalence of PBCs, MBCs and DBCs from pre-implementation (2006) to post-implementation (2013–2015) of the Premiumization Strategy

Wave (survey year)Implementation timingPremium brand cigarettes
(PBC)
Mid-priced brand cigarettes
(MBC)
Discount brand cigarettes
(DBC)
%(95% CI)%(95% CI)%(95% CI)
Wave 1 (2006)Pre-implementation4.7(3.4 to 6.3)38.3(34.0 to 42.9)57.0(52.2 to 61.7)
Wave 2 (2007–2008)Pre-implementation6.1(4.5 to 8.2)41.8(37.6 to 46.1)52.1(47.8 to 56.3)
Wave 3 (2009)Mid-implementation8.8(7.2 to 10.6)44.0(40.0 to 48.1)47.2(42.6 to 51.9)
Wave 4 (2011–2012)Post-implementation19.5(16.6 to 22.7)52.4(47.3 to 57.4)28.2(22.5 to 34.6)
Wave 5 (2013–2015)Post-implementation32.1(28.7 to 35.8)48.1(43.2 to 53.0)19.8(14.7 to 26.1)
  • The prevalence estimates controlled for sex, age, time in sample, city, affordability and smoking status.

  • Data are weighted and standardised.