| Down-trade | HRs (95% CI) | |||
| Model 1 (n=1507) | Model 2 (n=1500) | Model 3 (n=1651) | Model 4 (n=1518) | |
| Actual self-reported price | 0.080* (0.048 to 0.132) | – | – | – |
| Actual tax | – | 0.056* (0.037 to 0.083) | – | – |
| Village-level mean price | – | – | 0.754† (0.574 to 0.992) | – |
| Predicted price | – | – | – | 0.572* (0.422 to 0.777) |
| Income | 0.910 (0.679 to 1.220) | 0.991 (0.739 to 1.329) | 0.872 (0.656 to 1.159) | 0.989 (0.730 to1.339) |
| Addiction | 0.751 (0.500 to 1.128) | 0.835 (0.556 to 1.255) | 0.745 (0.498 to 1.116) | 0.738 (0.490 to 1.110) |