Explanatory variables | n | Raw % | Premium brand cigarette (PBC) smoker | Mid-priced brand cigarette (MBC) smoker | ||
OR (95% CI) | P values | OR (95% CI) | P values | |||
Intercept | <0.001 | |||||
Reason for choosing own brand: less harmful | ||||||
Yes | 7372 | 43.2 | 1.42 (1.18 to 1.70) | <0.001 | 1.19 (1.02 to 1.40) | 0.026 |
No | 9690 | 56.8 | Reference | Reference | ||
Reason for choosing own brand: affordable price | ||||||
Yes | 14 192 | 79.3 | 0.16 (0.12 to 0.21) | <0.001 | 0.39 (0.32 to 0.47) | <0.001 |
No | 3710 | 20.7 | Reference | Reference | ||
Reason for choosing own brand: gift from others | ||||||
Yes | 1628 | 9.2 | 2.94 (1.89 to 4.58) | <0.001 | 1.58 (1.14 to 2.19) | 0.007 |
No | 16 116 | 90.8 | Reference | Reference | ||
Reason for choosing own brand: high quality | ||||||
Yes | 12 500 | 70.6 | 3.26 (2.70 to 3.95) | <0.001 | 2.03 (1.81 to 2.27) | <0.001 |
No | 5217 | 29.5 | Reference | Reference |
The other covariates in the model are presented in table 4a.