Table 4B

Reasons that are associated with PBCs and MBCs as a current brand choice compared with discount brand cigarettes (DBC)

Explanatory variablesnRaw %Premium brand cigarette (PBC) smokerMid-priced brand cigarette (MBC) smoker
OR (95% CI)P valuesOR (95% CI)P values
Intercept<0.001
Reason for choosing own brand: less harmful
 Yes737243.21.42 (1.18 to 1.70)<0.0011.19 (1.02 to 1.40)0.026
 No969056.8ReferenceReference
Reason for choosing own brand: affordable price
 Yes14 19279.30.16 (0.12 to 0.21)<0.0010.39 (0.32 to 0.47)<0.001
 No371020.7ReferenceReference
Reason for choosing own brand: gift from others
 Yes16289.22.94 (1.89 to 4.58)<0.0011.58 (1.14 to 2.19)0.007
 No16 11690.8ReferenceReference
Reason for choosing own brand: high quality
 Yes12 50070.63.26 (2.70 to 3.95)<0.0012.03 (1.81 to 2.27)<0.001
 No521729.5ReferenceReference
  • The other covariates in the model are presented in table 4a.