Reasons for smokers choosing their current cigarette brand: before and after CNTC’s Premiumization Strategy
| Premium brand cigarettes (PBC) | Mid-priced brand cigarettes (MBC) | Discount brand cigarettes (DBC) | ||||||||||
| n | % | SE | (95% CI) | n | % | SE | (95% CI) | n | % | SE | (95% CI) | |
| Less harmful | ||||||||||||
| Pre-implementation | 146 | 46.2 | 3.9 | 38.6 to 53.9 | 940 | 39.3 | 2.6 | 34.1 to 44.7 | 1261 | 35.1 | 2.5 | 30.3 to 40.2 |
| Post-implementation | 831 | 55.2 | 2.3 | 50.5 to 59.7 | 1807 | 52.3 | 2.3 | 47.7 to 57.0 | 742 | 39.5 | 3.0 | 33.6 to 45.7 |
| Pre-post % difference | +9.0 | +13.0 | +4.4 | |||||||||
| P value of pre-post difference | 0.06 | 0.001 | 0.26 | |||||||||
| P value of pre-post difference of PBCs versus DBCs and MBCs versus DBCs | 0.39 | 0.07 | – | |||||||||
| Higher in quality | ||||||||||||
| Pre-implementation | 247 | 68.3 | 4.2 | 59.5 to 76.0 | 1670 | 65.2 | 2.7 | 59.6 to 70.4 | 2311 | 58.8 | 2.9 | 52.9 to 64.4 |
| Post-implementation | 1387 | 86.9 | 1.5 | 83.5 to 89.7 | 2829 | 81.3 | 1.6 | 77.8 to 84.4 | 1070 | 67.2 | 2.5 | 62.1 to 71.9 |
| Pre-post % difference | +18.6 | +16.1 | +8.4 | |||||||||
| P value of pre-post difference | 0.0002 | <0.0001 | 0.012 | |||||||||
| P value of pre-post difference of PBCs versus DBCs and MBCs versus DBCs | 0.036 | 0.025 | – | |||||||||
| Affordable price | ||||||||||||
| Pre-implementation | 162 | 46.9 | 5.2 | 36.9 to 57.2 | 1660 | 63.5 | 2.6 | 58.1 to 68.6 | 2979 | 79.9 | 1.4 | 77.1 to 82.5 |
| Post-implementation | 1403 | 81.8 | 2.5 | 76.2 to 86.3 | 3209 | 90.0 | 1.2 | 87.2 to 92.2 | 1405 | 92.9 | 1.6 | 89.1 to 95.5 |
| Pre-post % difference | +34.9 | +26.5 | +13.0 | |||||||||
| P value of pre-post difference | <0.0001 | <0.0001 | <0.0001 | |||||||||
| P value of pre-post difference of PBCs versus DBCs and MBCs versus DBCs | 0.0001 | <0.0001 | – | |||||||||
CNTC, China National Tobacco Company.