Table 3

Reasons for smokers choosing their current cigarette brand: before and after CNTC’s Premiumization Strategy

Premium brand cigarettes (PBC)Mid-priced brand cigarettes (MBC)Discount brand cigarettes (DBC)
n%SE(95% CI)n%SE(95% CI)n%SE(95% CI)
Less harmful
 Pre-implementation14646.23.938.6 to 53.994039.32.634.1 to 44.7126135.12.530.3 to 40.2
 Post-implementation83155.22.350.5 to 59.7180752.32.347.7 to 57.074239.53.033.6 to 45.7
 Pre-post % difference+9.0+13.0+4.4
 P value of pre-post difference0.060.0010.26
 P value of pre-post difference of PBCs versus DBCs and MBCs versus DBCs0.390.07
Higher in quality
 Pre-implementation24768.34.259.5 to 76.0167065.22.759.6 to 70.4231158.82.952.9 to 64.4
 Post-implementation138786.91.583.5 to 89.7282981.31.677.8 to 84.4107067.22.562.1 to 71.9
 Pre-post % difference+18.6+16.1+8.4
 P value of pre-post difference0.0002<0.00010.012
 P value of pre-post difference of PBCs versus DBCs and MBCs versus DBCs0.0360.025
Affordable price
 Pre-implementation16246.95.236.9 to 57.2166063.52.658.1 to 68.6297979.91.477.1 to 82.5
 Post-implementation140381.82.576.2 to 86.3320990.01.287.2 to 92.2140592.91.689.1 to 95.5
 Pre-post % difference+34.9+26.5+13.0
 P value of pre-post difference<0.0001<0.0001<0.0001
 P value of pre-post difference of PBCs versus DBCs and MBCs versus DBCs0.0001<0.0001
  • CNTC, China National Tobacco Company.