Sales per 100 000 persons, pack sizes and prices of LFCs and cigarettes in the USA (2016), by region
| Northeast | Midwest | South | West | USA | |
| LFCs | |||||
| Sales | |||||
| Equivalent units | 15 583 | 31 736 | 33 034 | 8601 | 24 033 |
| Dollars | $58 876 | $84 450 | $71 504 | $56 351 | $68 516 |
| Percentage of equivalent-unit sales, by flavour* (%) | |||||
| Unflavoured | 63.0 | 50.4 | 55.2 | 27.8 | 52.5 |
| Menthol/mint | 18.7 | 17.6 | 23.8 | 5.2 | 19.9 |
| Other flavours | 18.4 | 32.0 | 21.0 | 67.1 | 27.6 |
| FDA-cited LFCs | |||||
| Percentage of total sales | 4.6 | 7.7 | 2.0 | 4.3 | 4.1 |
| Percentage of flavoured sales | 12.4 | 15.5 | 4.4 | 6.0 | 8.5 |
| Percentage of total sales, by package size (%) | |||||
| Single | 0.0 | 0.2 | 0.1 | 3.9 | 0.4 |
| 2 sticks | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| 4 sticks | 0.0 | 0.0 | 0.03 | 0.01 | 0.02 |
| 7 sticks | 0.3 | 0.5 | 0.3 | 0.03 | 0.3 |
| 10 sticks | 0.8 | 0.1 | 0.05 | 2.0 | 0.3 |
| 12 sticks | 4.4 | 2.5 | 4.9 | 26.6 | 5.9 |
| 16 sticks | 1.0 | 0.1 | 0.05 | 0.05 | 0.2 |
| 20 sticks | 90.9 | 83.9 | 77.3 | 65.6 | 79.7 |
| Carton (200 sticks) | 2.6 | 11.6 | 15.3 | 1.5 | 11.7 |
| Other sizes (40–120 sticks) | 0.1 | 1.2 | 2.0 | 0.2 | 1.4 |
| Price, M (SD)† | |||||
| LFC 20-stick pack | $3.47 ($2.06) | $2.48 ($1.56) | $1.85 ($1.17) | $4.27 ($1.83) | $2.41 ($1.49) |
| Cigarette 20-stick pack | $7.78 ($1.56) | $6.02 ($1.12) | $5.17 ($0.87) | $6.19 ($1.04) | $5.90 ($0.85) |
| Pack mean difference | −$4.31‡ | −$3.54‡ | −$3.32‡ | −$1.92‡ | −$3.49‡ |
| LFC 200-stick carton | $27.08 ($12.47) | $19.91 ($9.36) | $14.70 ($6.70) | $35.65 ($14.52) | $16.69 ($7.77) |
| Cigarette 200-stick carton | $60.95 ($20.15) | $52.27 ($14.60) | $40.54 ($15.36) | $49.47 ($15.92) | $45.46 ($15.16) |
| Carton mean difference | −$33.87‡ | −$32.36‡ | −$25.84‡ | −$13.82‡ | −$28.77‡ |
| Cigarettes | |||||
| Equivalent units | 2 606 312 | 3 934 605 | 4 316 422 | 1 744 553 | 3 339 241 |
| Dollars | $19 866 908 | $23 269 792 | $21 341 160 | $10 579 547 | $18 993 756 |
Note: One equivalent unit=20 sticks.
Northeast: Connecticut, Massachusetts, Maine, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont.
Midwest: Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, North Dakota, Nebraska, Ohio, South Dakota, Wisconsin.
South: Alabama, Arkansas, District of Columbia, Delaware, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, West Virginia.
West: Arizona, California, Colorado, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington, Wyoming.
*Flavour categorisation based on coder understanding of Nielsen flavour descriptions. Results may overestimate/underestimate flavoured product sales.
†Average prices are weighted by unit sales.
‡LFC prices are significantly lower than cigarette prices for same-sized packs and cartons, p<0.01.
FDA, Food and Drug Administration; LFC, little filtered cigar.