Weighted prevalence of smoking trajectories at wave 2 by wave 1 smoking status and receipt of tobacco direct mail/email coupons, PATH Study (wave 1 and 2 interviews) 2013–2015
| Never smokers | Experimenters | Non-daily smokers | Current smokers | Former smokers | |
| Weighted prevalence % (weighted 95% CI) | |||||
| Received direct mail/email coupons in the past 6 months | % Initiated smoking | % Became established smokers | % Became daily smokers | % Quit smoking | % Relapsed |
| Yes | 4.0 (2.7 to 6.0) | 17.3 (14.8 to 20.1) | 30.7 (26.9 to 34.9) | 4.2 (3.5 to 5.2) | 11.5 (9.1 to 14.7) |
| No | 2.0 (1.7 to 2.5) | 10.9 (10.0 to 12.0) | 20.8 (18.8 to 22.9) | 6.3 (5.6 to 7.0) | 5.2 (4.5 to 5.9) |