Table 2

Weighted associations between sociodemographics and receipt of direct mail/email coupons in the past 6 months by wave 1 smoking status, PATH Study (wave 1 and 2 interviews) 2013–2015

Receipt of direct mail/email coupons in the past 6 months*
Never smokersExperimentersNon-daily smokersCurrent smokersFormer smokers
Weighted AOR (weighted 95% CI)
Age (year)
 18–241.14 (0.77 to 1.69)1.31 (0.94 to 1.83)1.51 (0.78 to 2.90) 1.53 (1.19 to 1.96) 2.29 (1.55 to 3.39)
 25–34 1.87 (1.24 to 2.82) 2.08 (1.46 to 2.96) 2.65 (1.41 to 4.99) 2.98 (2.34 to 3.80) 2.94 (2.12 to 4.07)
 35–44 1.76 (1.09 to 2.84) 1.93 (1.26 to 2.98) 2.09 (1.04 to 4.12) 2.79 (2.15 to 3.61) 2.64 (1.79 to 3.88)
 45–54 2.07 (1.32 to 3.25) 2.42 (1.73 to 3.40) 2.29 (1.18 to 4.43) 2.41 (1.81 to 3.20) 2.50 (1.79 to 3.50)
 55–64 1.64 (1.03 to 2.62) 1.64 (1.09 to 2.48) 1.99 (1.09 to 3.64) 1.74 (1.32 to 2.29) 1.65 (1.15 to 2.37)
 65–74ReferenceReferenceReferenceReferenceReference
Gender
 Male0.88 (0.73 to 1.08)1.02 (0.86 to 1.21) 0.78 (0.62 to 0.98) 0.70 (0.63 to 0.77) 0.87 (0.69 to 1.10)
 FemaleReferenceReferenceReferenceReferenceReference
Race/ethnicity
 NH whiteReferenceReferenceReferenceReferenceReference
 NH black1.28 (0.99 to 1.65) 1.29 (1.04 to 1.59) 0.90 (0.62 to 1.29) 0.80 (0.67 to 0.94) 0.87 (0.61 to 1.25)
 Hispanic 0.60 (0.40 to 0.91) 0.79 (0.61 to 1.04) 0.69 (0.51 to 0.93) 0.60 (0.49 to 0.68) 0.79 (0.58 to 1.09)
 NH others 0.53 (0.29 to 0.96) 0.96 (0.67 to 1.41)0.86 (0.54 to 1.37) 0.72 (0.57 to 0.90) 0.74 (0.47 to 1.19)
Education
 <High school/GED1.34 (0.85 to 2.13)1.10 (0.76 to 1.57)1.16 (0.73 to 1.85)1.07 (0.87 to 1.31)0.87 (0.50 to 1.43)
 High school1.32 (0.97 to 1.81) 1.49 (1.13 to 1.96) 1.34 (0.94 to 1.93) 1.26 (1.04 to 1.52) 1.65 (1.26 to 2.15)
 Some college with no degree 1.76 (1.32 to 2.35) 1.49 (1.17 to 1.89) 1.48 (1.09 to 2.02) 1.29 (1.08 to 1.55) 1.49 (1.13 to 1.97)
 Bachelor’s degree or aboveReferenceReferenceReferenceReferenceReference
 Undetermined1.45 (0.19 to 11.13)0.74 (0.11 to 5.01)0.16 (0.01 to 2.67)1.02 (0.34 to 3.07)–†
Poverty tatus
 <100% poverty line1.17 (0.84 to 1.63) 1.73 (1.37 to 2.20) 1.09 (0.81 to 1.45) 1.18 (1.04 to 1.33) 1.45 (1.06 to 1.98)
 100%–199% poverty line 1.47 (1.14 to 1.90) 1.42 (1.10 to 1.84) 1.28 (0.90 to 1.82) 1.26 (1.08 to 1.46) 1.19 (0.89 to 1.58)
 ≥200% poverty lineReferenceReferenceReferenceReferenceReference
 Undetermined0.77 (0.48 to 1.24) 0.57 (0.34 to 0.95) 0.84 (0.50 to 1.41) 0.73 (0.60 to 0.89) 0.64 (0.42 to 0.99)
Census region
 Northeast0.73 (0.49 to 1.08)1.18 (0.86 to 1.62)0.86 (0.52 to 1.41)0.96 (0.82 to 1.11)0.96 (0.74 to 1.27)
 Midwest0.99 (0.66 to 1.48) 1.36 (1.04 to 1.77) 1.58 (1.16 to 2.16) 1.24 (1.07 to 1.44) 1.21 (0.91 to 1.61)
 South0.85 (0.60 to 1.21) 1.48 (1.21 to 1.80) 1.57 (1.14 to 2.15) 1.08 (0.95 to 1.24)1.07 (0.79 to 1.44)
 WestReferenceReferenceReferenceReferenceReference
  • Note: adjusted for all socioeconomic variables in the table. Bold estimates are statistically significant (p<0.05).

  • *The undetermined category of receiving direct mail/email coupons was not included in the regression models.

  • †The undetermined category for education was omitted because of small sample size and wide CI.

  • AOR, adjusted OR; NH, non-Hispanic; PATH Study, Population Assessment of Tobacco and Health Study.