Table 1

Weighted sociodemographics and receipt of direct mail/email coupons in the past 6 months by wave 1 smoking status, PATH Study (wave 1 and 2 interviews) 2013–2015

OverallNever smokersExperimentersNon-daily smokersCurrent smokersFormer smokers
(n=26 447)(n=5775)(n=7266)(n=1904)(n=9282)(n=4100)
Weighted % (weighted 95% CI)
Age (year), %
 18–2413.0 (13.0 to 13.1)18.6 (18.0 to 19.2)13.0 (12.4 to 13.6)21.1 (19.1 to 23.3)14.1 (13.1 to 14.9)3.1 (2.8 to 3.5)
 25–3417.7 (17.2 to 18.2)19.5 (18.2 to 20.8)15.9 (14.8 to 17.0)27.5 (25.3 to 29.8)24.4 (23.4 to 25.4)11.4 (10.3 to 12.5)
 35–4416.7 (16.2 to 17.2)16.9 (15.8 to  18.1)17.2 (15.9 to 18.6)20.6 (18.6 to 22.7)19.3 (18.3 to 20.3)13.4 (12.2 to 14.7)
 45–5417.9 (17.4 to 18.4)15.7 (14.6 to 16.9)19.4 (18.1 to 20.8)14.8 (13.0 to 16.8)19.8 (18.9 to 20.7)17.4 (15.9 to 19.0)
 55–6416.7 (16.3 to 17.2)13.3 (12.1 to 14.7)17.5 (16.3 to 18.8)10.9 (9.3 to 16.8)15.2 (14.2 to 16.2)22.6 (20.9 to 24.4)
 65 or above18.0 (17.9 to 18.1)15.9 (14.9 to 17.2)17.0 (16.0 to 18.2)5.1 (4.1 to 6.5)7.3 (6.7 to 8.0)32.2 (30.3 to 34.1)
Gender, %
 Male47.9 (47.8 to 48.0)40.0 (38.8 to 41.2)48.7 (47.4 to 50.0)57.3 (54.7 to 59.9)55.0 (53.8 to 56.1)53.4 (51.8 to 55.0)
 Female52.1 (52.0 to 52.2)60.0 (58.8 to 61.2)51.3 (50.0 to 52.6)42.7 (40.2 to 45.3)45.0 (43.9 to 46.2)46.6 (45.0 to 48.2)
Race/ethnicity, %
 NH White65.7 (65.7 to 65.8)55.8 (54.5 to 57.2)64.6 (63.4 to 65.8)58.5 (56.1 to 61.0)69.7 (68.5 to 71.0)80.0 (78.5 to 81.4)
 NH Black11.6 (11.5 to 11.6)13.9 (13.2 to 14.8)11.6 (10.9 to 12.3)13.1 (11.3 to 15.3)13.2 (12.4 to 14.0)6.1 (5.3 to 7.0)
 Hispanic15.0 (14.9 to 15.0)19.0 (18.3 to 19.8)17.2 (16.3 to 18.1)20.2 (18.3 to 22.1)11.1 (10.4 to 11.7)8.7 (7.8 to 9.7)
 NH Other7.7 (7.7 to 7.8)11.2 (10.5 to 12.0)6.6 (5.9 to 7.4)8.2 (6.6 to 10.1)6.0 (5.5 to 6.6)5.2 (4.3 to 6.2)
Education, %
 <High school/GED11.5 (11.2 to 11.8)11.7 (10.9 to 12.5)10.6 (9.7 to 11.6)12.5 (11.0 to 14.3)15.8 (15.0 to 16.6)8.4 (7.4 to 9.7)
 High school29.2 (28.9 to 29.5)28.2 (26.9 to 29.5)24.5 (23.2 to 25.9)27.3 (25.4 to 29.5)38.5 (37.3 to 39.8)29.2 (27.5 to 31.0)
 Some college with no degree31.0 (30.8 to 31.1)29.0 (28.0 to 30.1)30.2 (29.1 to 31.4)36.8 (34.6 to 38.9)33.8 (32.6 to 35.0)32.6 (31.1 to 34.1)
 Bachelor’s degree or above27.8 (27.7 to 28.0)30.3 (29.2 to 31.4)34.3 (33.0 to 35.6)22.7 (20.4 to 25.2)11.3 (10.7 to 12.0)29.4 (27.8 to 31.0)
 Undetermined0.5 (0.4 to 0.8)0.8 (0.5 to 1.3)0.4 (0.2 to 0.6)0.7 (0.3 to 1.6)0.6 (0.4 to 0.9)0.4 (0.2 to 0.7)
Poverty status, %
 <100% poverty line22.5 (21.8 to 23.2)24.2 (22.8 to 25.6)20.0 (19.0 to 21.1)31.3 (29.1 to 33.6)34.3 (33.0 to 35.8)12.7 (11.6 to 13.9)
 100%–199% poverty line19.7 (18.9 to 20.5)17.8 (16.6 to 19.1)18.0 (16.8 to 19.3)22.7 (20.3 to 25.1)24.9 (23.9 to 26.0)20.3 (18.7 to 22.1)
 ≥200% poverty line46.8 (45.8 to 47.8)44.8 (43.0 to 46.6)52.0 (50.4 to 53.5)39.0 (36.1 to 41.9)32.1 (30.7 to 33.6)56.0 (54.0 to 58.0)
 Undetermined11.0 (10.3 to 11.7)13.2 (11.9 to 14.6)10.0 (9.0 to 11.0)7.1 (5.9 to 8.5)8.7 (7.8 to 9.5)11.0 (9.7 to 12.3)
Census region, %
 Northeast18.1 (18.1 to 18.2)18.6 (17.6 to 19.7)17.6 (16.5 to 18.9)16.6 (14.6 to 18.8)17.3 (15.9 to 18.7)18.8 (17.2 to 20.5)
 Midwest21.4 (21.4 to 21.5)19.0 (17.7 to 20.4)21.3 (20.0 to 22.7)21.2 (19.0 to 23.6)24.5 (22.9 to 41.7)22.8 (20.8 to 25.1)
 South37.2 (37.1 to 37.2)38.1 (36.4 to 39.8)36.3 (35.0 to 37.7)37.6 (35.0 to 40.2)39.7 (37.9 to 41.7)34.5 (32.5 to 36.5)
 West23.3 (23.2 to 23.4)24.3 (22.2 to 26.6)24.8 (23.6 to 26.0)24.6 (22.5 to 26.9)18.5 (16.9 to 20.1)23.9 (21.6 to 26.2)
Received direct mail/email coupons in the past 6  months, %
 Yes17.5 (16.9 to 18.2)10.7 (9.6 to 11.9)13.9 (13.0 to 14.9)26.6 (24.4 to 28.9)37.1 (36.0 to 38.2)16.5 (15.2 to 17.8)
 No82.0 (81.3 to 82.6)88.8 (87.6 to 90.0)85.8 (84.7 to 86.7)72.6 (70.4 to 74.5)62.3 (61.2 to 63.4)83.1 (81.8 to 84.3)
 Undetermined0.5 (0.4 to 0.6)0.5 (0.3 to 0.8)0.3 (0.2 to 0.6)0.8 (0.4 to 1.4)0.6 (0.5 to 0.8)0.4 (0.2 to 0.7)
  • NH, non-Hispanic; PATH Study, Population Assessment of Tobacco and Health Study.