Noticing displays, brand awareness and susceptibility, preban, mid-ban and postban of display
| Base: all never-smokers (weighted) | Preban (2011) | Mid-ban (2014) | Postban (2016) | P value differences by year | |||
| n | % | n | % | n | % | ||
| % Noticing openly displayed at point of sale | 820 | 81 | 613 | 66 | 271 | 28 | <0.001* |
| % of never-smokers susceptible to smoke | 282a | 28 | 215b | 23 | 177 | 18 | <0.001* |
| Mean (SD) number of brands recalled | 0.97 (1.26) | 0.86 (1.28) | 0.69 (1.09) | <0.001† | |||
Number of cases excluded due to missing data: an=6; bn=6.
*χ2 test for trend.
†One-way analysis of variance Welch’s F.