Comparison of the number of 1 min intervals containing tobacco content in 2010 and 2015
| Number of 1 min intervals from the 2010 analysis | Number of 1 min intervals from the 2015 analysis | |
| Any tobacco content | 731 | 751 |
| Actual tobacco use | 245 | 207 |
| Implied tobacco use | 82 | 203 |
| Tobacco-related objects* | 576 | 438 |
| Tobacco branding | 27 | 11 |
*Combined ‘Paraphernalia’ and ‘Other’ categories from the 2010 data.