Table 1

Age requirements to enter and purchase from tobacco brand mobile websites

CigaretteSmokeless tobaccoE-cigarettesHookahCigar
n=10n=9n=21n=5n=17
% (n)% (n)% (n)% (n)% (n)
Site entry requirements
 Age-verified account required100 (10)89 (8)0024 (4)
 No account required011 (1)100 (21)100 (5)76 (13)
  Click-through—18+ 0 0 33 (7) 0 0
  Click-through—21+ 0 0 43 (9) 0 54 (7)
  Enter birth date 0 100 (1) 5 (1) 0 23 (3)
  Birth date and 21+ click 0 0 0 0 8 (1)
  Birth date and state legal age 0 0 5 0 0
 No age verification0014 (3)100 (5)12 (2)
Online purchasing
 Sells tobacco0095 (20)80 (4)6 (1)
  Can order with no account but has option for account for easier checkout or coupons 0 0 25 (5) 50 (2) 0
  Order requires account with age verification 0 0 75 (15) 50 (2) 100 (1)
 Sells branded merchandise0043 (9)80 (4)0
  • Italic rows represent percentages of a subcategory.