Behavioural likelihood experiment: smokers and susceptible non-smokers
| Flavour | Likelihood of trying a cigarette† Mean and 95% CI | |||||
| Smokers | Susceptible non-smokers | |||||
| Daily (n=266) | Non-daily (n=159) | Overall mean‡ (n=425) | Former (n=166) | Never (n=224) | Overall mean‡ (n=390) | |
| Fruit Burst | 5.8* (5.4 to 6.2) | 6.4* (5.9 to 6.9) | 6.0 (5.7 to 6.3) | 3.4 (3.0 to 3.9) | 3.9 (3.6 to 4.3) | 3.7 (3.4–4.0) |
| Pineapple and Mango | 5.5 (5.1 to 6.0) | 5.9 (5.4 to 6.4) | 5.7 (5.4 to 6.0) | 3.0*** (2.5 to 3.4) | 3.9*** (3.5 to 4.3) | 3.5 (3.2–3.8) |
| Hawaiian Mojito | (Not tested) | 2.8*** (2.4 to 3.3) | 3.6*** (3.2 to 3.9) | 3.3 (3.0–3.5) | ||
| Rum and Coke | 5.8 (5.4 to 6.2) | 5.4 (4.9 to 5.9) | 5.6 (5.3 to 5.9) | 2.8 (2.4 to 3.3) | 2.9 (2.5 to 3.3) | 2.9 (2.6–3.2) |
| Energy Drink | (Not tested) | 2.7 (2.2 to 3.1) | 2.9 (2.5 to 3.2) | 2.8 (2.5–3.1) | ||
| Menthol Blast | 5.2** (4.8 to 5.7) | 6.0** (5.5 to 6.4) | 5.5 (5.2 to 5.8) | 2.4 (2.0 to 2.9) | 2.4 (2.0 to 2.7) | 2.4 (2.2–2.7) |
| No flavour | 7.6**** (7.2 to 7.9) | 6.2**** (5.7 to 6.5) | 7.0 (6.7 to 7.3) | 2.5 (2.1 to 2.9) | 2.3 (1.9 to 2.6) | 2.4 (2.1–2.6) |
* P < 0.100, **P<0.050, ***P<0.010, ****P<0.001.
†On an 11-point scale from 0=no chance/almost no chance to 10=certain/practically certain.
‡All overall mean differences between smokers and susceptible non-smokers p<0.0001.