Smokers’ and non-smokers’ perceptions of capsule cigarettes
| Characteristic | Perception of capsule cigarettes Mean* and 95% CI | |||
| Smokers | Susceptible non-smokers | |||
| Daily | Non-daily | Former | Never | |
| Has smoother taste | 4.5 (4.3 to 4.7) | 4.8‡ (4.6 to 5.1) | 4.9‡ (4.7 to 5.1) | 5.0¶ (4.8 to 5.1) |
| More fun to smoke | 4.5 (4.3 to 4.7) | 4.7† (4.4 to 4.9) | 4.9‡ (4.7 to 5.2) | 4.9‡ (4.7 to 5.1) |
| Leaves breath pleasant | 4.6 (4.4 to 4.8) | 4.7 (4.5 to 5.0) | 4.7 (4.5 to 4.9) | 4.6 (4.4 to 4.8) |
| More satisfying | 4.0 (3.8 to 4.2) | 4.6¶ (4.4 to 4.9) | 4.6¶ (4.4 to 4.8) | 4.5¶ (4.4 to 4.7) |
| More attractive | 4.2 (4.0 to 4.4) | 4.5‡ (4.3 to 4.7) | 4.5‡ (4.3 to 4.8) | 4.6‡ (4.5 to 4.8) |
| More stylish | 4.3 (4.2 to 4.5) | 4.4 (4.2 to 4.6) | 4.6‡ (4.4 to 4.8) | 4.5 (4.3 to 4.7) |
| Less harmful | 4.1 (3.9 to 4.2) | 4.2 (3.9 to 4.4) | 4.1 (3.9 to 4.3) | 4.3 (4.1 to 4.4) |
| Has lighter taste | 4.0 (3.8 to 4.2) | 3.9 (3.7 to 4.2) | 3.9 (3.7 to 4.2) | 4.1 (3.9 to 4.3) |
| Lower in tar | 4.3 (4.1 to 4.4) | 4.4 (4.2 to 4.6) | 4.3 (4.1 to 4.5) | 4.4 (4.3 to 4.5) |
*On a seven-point semantic differential scale from 1 to 7, where 1 is negative and 7 is positive.
†Significance of difference between subgroup mean and daily smoker mean p<0.100.
‡Significance of difference between subgroup mean and daily smoker mean p<0.050.
¶Significance of difference between subgroup mean and daily smoker mean p<0.001.