Table 2

Product warning presence and visibility on tobacco brand mobile websites

CigaretteSmokeless tobaccoE-cigarettesHookahCigar
n=10n=9n=21n=5n=17
% (n)% (n)% (n)% (n)% (n)
Warning presence
 No warning present0033 (7)100 (5)24 (4)
 Present on landing page0010 (2)00
 Present on all pages100 (10)100 (9)52 (11)076 (13)
 Link to warning005 (1)00
Warning visibility
 No warning0033 (7)100 (5)24 (4)
 Required scrolling up50 (5)44 (4)10 (2)024 (4)
 Required extensive scrolling down40 (4)048 (10)024 (4)
 Required one scroll down005 (1)018 (3)
 Required no scrolling10 (1)56 (5)5 (1)012 (2)
  • At the time the data were collected (November 2017), health warnings were required for cigarettes and smokeless tobacco products as described above.