Impact of sociodemographics on preference for capsule cigarettes
| Predictor | OR | 95% CI | Sig. p values |
| Smokers* | |||
| Gender | |||
| Male | 1.00 | ||
| Female | 1.27 | 1.08 to 1.48 | 0.003 |
| Education | |||
| Low | 1.00 | ||
| Medium | 0.94 | 0.78 to 1.14 | 0.533 |
| High | 1.12 | 0.93 to 1.35 | 0.238 |
| Ethnicity | |||
| NZ European/other | 1.00 | ||
| Māori | 1.11 | 0.92 to 1.33 | 0.282 |
| Pacific | 1.02 | 0.77 to 1.35 | 0.900 |
| Smoking status | |||
| Daily smoker | 1.00 | ||
| Non-daily smoker | 1.64 | 1.25 to 1.98 | <0.001 |
| Heaviness of Smoking Index | |||
| Low | 1.00 | ||
| Medium | 0.99 | 0.82 to 1.19 | 0.882 |
| High | 1.04 | 0.78 to 1.38 | 0.806 |
| Tried capsule before | |||
| No | 1.00 | ||
| Yes | 1.06 | 0.91 to 1.23 | 0.490 |
| Probability of quitting | 1.03 | 1.00 to 1.06 | 0.024 |
| Non-smokers† | |||
| Gender | |||
| Male | 1.00 | ||
| Female | 1.48 | 1.18 to 1.84 | <0.001 |
| Education | |||
| Low | 1.00 | ||
| Medium | 0.88 | 0.67 to 1.15 | 0.339 |
| High | 0.77 | 0.61 to 0.98 | 0.037 |
| Ethnicity | |||
| NZ European/other | 1.00 | ||
| Māori | 0.86 | 0.64 to 1.17 | 0.344 |
| Pacific | 0.75 | 0.51 to 1.11 | 0.155 |
| Smoking status | |||
| Never smoked | 1.00 | ||
| Previous smoker | 0.86 | 0.69 to 1.06 | 0.150 |
↵*Question asked: For each set of two packs, which would you prefer if these were the only options available and sold for the prices shown.
↵†Question asked: If these were the cigarettes they had to choose from, which pack would a non-smoker like you be most likely and least likely to accept a cigarette from?
NZ, New Zealand.