Purchase facilitation features present on tobacco brand mobile websites: product description, coupons, store locators and other features
| Cigarette | Smokeless tobacco | E-cigarettes | Hookah | Cigar | |
| n=10 | n=9 | n=21 | n=5 | n=17 | |
| % (n) | % (n) | % (n) | % (n) | % (n) | |
| Product image and description | 100 (10) | 100 (9) | 100 (21) | 100 (5) | 100 (17) |
| Description of taste | 70 (7) | 67 (6) | 38 (8) | 40 (2) | 82 (14) |
| Offers coupons* | 100 (10) | 89 (8) | 38 (8) | 0 | 18 (3) |
| Described as regularly offered | 90 (9) | 50 (4) | 13 (1) | 0 | 0 |
| Offers choice of coupon | 70 (7) | 50 (4) | 25 (2) | 0 | 0 |
| Uses geolocation and time limit | 50 (5) | 38 (3) | 0 | 0 | 0 |
| Offers other discounts† | 10 (1) | 0 | 57 (12) | 80 (4) | 0 |
| Store locator | 40 (4) | 78 (7) | 62 (13) | 20 (1) | 59 (10) |
| Used geolocation data | 75 (3) | 86 (6) | 62 (8) | 0 | 10 (1) |
| Other features | |||||
| Reviews | 0 | 0 | 52 (11) | 20 (1) | 6 (1) |
| Points system | 0 | 0 | 38 (8) | 20 (1) | 6 (1) |
| Live chat support | 0 | 0 | 29 (6) | 20 (1) | 0 |
Italic rows represent percentages of a subcategory.
*Subcategories are not mutually exclusive.
†Such as free shipping, free products with purchase of a certain quantity, sale items.