Subteam | Activities |
Research and Evidence Team, led by TRC | Developed and collected research specifically about the effectiveness of HWL in Thailand and globally. |
Communication Campaign Team, led by ASH and Thailand Health Promotion Foundation | Planned mass communication media and other activities to raise public awareness about the policy. Public support for the policy would be a crucial influence on the court. |
Counter Tobacco Industry Team, led by ASH and the Bureau of Tobacco Control under MOPH | Analysed tobacco industry communications and offered information to mass media to counter the tobacco industry perspective. |
Media Advocacy Team, led by ASH and supported by the Bureau of Tobacco Control under MOPH and the Health Professional Network Against Tobacco | Responsible for overall planning of media advocacy including creating key messages, selecting speakers, and choosing the right channel for the information and the situation. Key messengers included Dr Prakit Vathesatogkit, one of Thailand's leading trusted tobacco control advocates who had nearly three decades of tobacco control experience, Bungon Ritthiphakdee, the Director of SEATCA, who manages tobacco control in the ASEAN, and a team of academics and law enforcement officials. |
Legal Team, led by the legal academics and the Bureau of Tobacco Control under MOPH | Gave guidance both to MOPH legal officials and to the Media Advocacy Team about effective and appropriate messages to deliver in and out of court. |
ASEAN, Association of Southeast Asian Nations; ASH, Action on Smoking and Health; HWL, health warning label; MOPH, Ministry of Public Health; SEATCA, Southeast Asia Tobacco Control Alliance; TRC, Tobacco Control Research Center.