Table 3

Perceptions of tobacco brands among adolescent smokers before and 1 year after the implementation of plain tobacco packaging. Description des Perceptions, Images, et Comportements liés au Tabagisme (DePICT) Study, France, 2016–2017, n=403, adjusted prevalence ratios

OutcomePrevalence ratio 2017 vs 2016*P values*
Attachment to a tobacco brand (high vs intermediate/low)0.47 (0.30 to 0.73)0.0009
Positive opinion of tobacco brand’s name (high vs intermediate/low)0.73 (0.62 to 0.86)0.0002
Perception of low tobacco brand’s harmfulness compared with others (yes vs no)0.47 (0.32 to 0.70)0.0002
  • *Adjusted for age, sex, schooling characteristics and parental smoking.