Cigarette packaging design elements: traditional menthol and menthol capsule cigarette brands, preban and postban
| Design elements | Traditional menthol | Menthol capsules | ||||||
| Pre (packs=16) | Post (packs=23) | Pre (packs=14) | Post (packs=14) | |||||
| % (n) | % (n) | % (n) | % (n) | |||||
| Prominent pack colour(s) | Green | 75 (12) | Blue | 26.1 (6) | Blue | 42.8 (6) | Blue | 42.8 (6) |
| Green/gold | 6.3 (1) | White | 21.7 (5) | Black | 35.7 (5) | Black | 21.4 (3) | |
| Green/white | 6.3 (1) | Green | 17.4 (4) | Grey | 7.1 (1) | Blue/white | 7.1 (1) | |
| Blue | 6.3 (1) | Blue/white | 8.7 (2) | Green | 7.1 (1) | Blue/silver | 7.1 (1) | |
| Black | 6.3 (1) | Black | 8.7 (2) | Gold | 7.1 (1) | Silver | 7.1 (1) | |
| Purple | 8.7 (2) | Grey | 7.1 (1) | |||||
| Blue/grey | 4.3 (1) | Gold | 7.1 (1) | |||||
| Blue/silver | 4.3 (1) | |||||||
| Secondary pack colours | Silver | 68.8 (11) | White | 69.6 (16) | Silver | 100 (14) | White | 85.7 (12) |
| White | 56.3 (9) | Silver | 65.2 (15) | White | 100 (14) | Silver | 78.5 (11) | |
| Black | 31.1 (5) | Black | 30.4 (7) | Blue | 57.1 (8) | Grey | 28.5 (4) | |
| Grey | 12.5 (2) | Grey | 21.7 (5) | Green | 36.7 (5) | Black | 28.5 (4) | |
| Green | 6.3 (1) | Gold | 17.4 (4) | Red | 28.5 (4) | Blue | 21.4 (3) | |
| Blue | 8.7 (2) | Grey | 14.2 (2) | Red | 28.5 (4) | |||
| Red | 8.7 (2) | Orange | 7.1 (1) | |||||
| Green | 4.3 (1) | |||||||
| Pink | 4.3 (1) | |||||||
| Purple | 4.3 (1) | |||||||
| Bronze | 4.3 (1) | |||||||
| Brown | 4.3 (1) | |||||||
| Foil colour | Silver | 68.8 (11) | Silver | 78.3 (18) | Silver | 71.4 (10) | Silver | 78.5 (11) |
| Green | 25 (4) | Gold | 8.7 (2) | Black | 21.4 (3) | Black | 21.4 (3) | |
| Gold | 6.3 (1) | Red | 4.3 (1) | Blue | 7.1 (1) | |||
| Purple | 4.3 (1) | |||||||
| Bronze | 4.3 (1) | |||||||
| Filter tip (prominent colour) | White | 100 (16) | White | 100 (23) | White | 85.7 (12) | White | 85.7 (12) |
| Cork | 14.3 (2) | Cork | 14.3 (2) | |||||
| Filter tip (secondary colour) | Green | 93.8 (15) | Silver | 52.2 (12) | Blue | 92.8 (13) | Silver | 78.5 (11) |
| Silver | 43.8 (7) | Blue | 47.8 (11) | Silver | 92.8 (13) | Blue | 64.2 (9) | |
| Black | 12.5 (2) | Gold | 13 (3) | Green | 28.5 (4) | Black | 28.5 (4) | |
| Blue | 6.3 (1) | Green | 13 (3) | Black | 14.2 (2) | Grey | 21.4 (3) | |
| Gold | 6.3 (1) | Purple | 8.7 (2) | White | 14.2 (2) | Orange | 7.1 (1) | |
| Red | 4.3 (1) | Gold | 7.1 (1) | Gold | 7.1 (1) | |||
| Pink | 4.3 (1) | Black | 7.1 (1) | |||||
| Black | 4.3 (1) | Grey | 7.1 (1) | |||||
| Red | 7.1 (1) | |||||||
| Filter type | Traditional | 93.5 (15) | Traditional | 78.3 (18) | Capsule | 100 (14) | Traditional | 50 (7) |
| duPlus | 6.3 (1) | duPlus | 8.7 (2) | duPlus | 7.1 (1) | Charcoal | 21.4 (3) | |
| Charcoal | 8.7 (2) | Flow | 14.2 (2) | |||||
| Firm | 4.3 (1) | Firm | 14.2 (2) | |||||
| Aqua | 4.3 (1) | duPlus | 7.1 (1) | |||||
| Aqua | 7.1 (1) | |||||||
| Adjustable | 7.1 (1) | |||||||
| Filter tip ventilation holes | Yes | 100 (16) | Yes | 91.3 (21) | Yes | 35.7 (5) | Yes | 57.1 (8) |
| aste descriptors | Menthol | 100 (16) | Smooth | 56.5 (13) | Menthol | 100 (14) | Blue | 50 (7) |
| Q uality | 25 (4) | Blue | 21.7 (5) | Freshness | 100 (14) | Quality | 42.8 (6) | |
| Crisp | 12.5 (2) | Quality | 17.4 (4) | Choice | 100 (14) | Smooth | 35.7 (5) | |
| Refreshing | 12.5 (2) | Green | 8.7 (2) | Smooth | 28.5 (4) | Bold | 14.2 (2) | |
| Verte | 6.3 (1) | Balanced | 8.7 (2) | Instant | 21.4 (3) | Round | 7.1 (1) | |
| Frisson | 6.3 (1) | Harmony | 8.7 (2) | Bold | 14.2 (2) | Balanced | 7.1 (1) | |
| Smooth | 6.3 (1) | White | 4.3 (1) | Gold | 7.1 (1) | Gold | 7.1 (1) | |
| Rich | 6.3 (1) | Purple | 4.3 (1) | Silver | 7.1 (1) | |||
| Rosée | 4.3 (1) | Aqua | 7.1 (1) | |||||
| Rouge | 4.3 (1) | |||||||
| Delicate | 4.3 (1) | |||||||
| Bronze | 4.3 (1) | |||||||
| Refined | 4.3 (1) | |||||||
| Full | 4.3 (1) | |||||||
| Rich | 4.3 (1) | |||||||
| Aqua | 4.3 (1) | |||||||