Table 1

Tobacco purchase characteristics, by transaction and by outlet

Transaction-level data
Full sample
(n=679) % (95% CIs)
Transactions containing only non-tobacco items (n=584)All transactions containing tobacco (n=95)Transactions containing only tobacco* (n=61)Transactions containing non-tobacco and tobacco* (n=34)
Transactions10086.0 (83.2–89.0)14.0 (11.5–16.8)8.9 (6.9–11.4)5.0 (3.5–6.9)
Items per transaction, mean (95% CIs)1.9 (1.8 to 2.0)1.9 (1.8 to 2.0)1.9 (1.4 to 2.4)1.1 (1.0 to 1.2)2.8† (2.5 to 3.2)
No of non-tobacco items, mean (95% CIs)1.8 (1.7 to 1.9)1.9 (1.8 to 2.0)0.8 (0.4 to 1.3)n/a1.7† (1.4 to 2.1)
Spend on non-tobacco items, mean (95% CIs)$6.16 ($5.50 to $6.73)$6.85 ($6.24 to $7.46)$1.51 ($0.49 to $2.53)n/a$5.11† ($3.81 to $6.41)
Outlet-level data‡
IDOutlet characteristicsNo of transactionsTransactions containing only non-tobacco items, % (n)Transactions containing tobacco, % (n)Transactions containing only tobacco, % (n)*Transactions containing non-tobacco and tobacco, % (n)*
1Suburban location; high dep2774 (20)26 (7)19 (5)7 (2)
2Suburban location; high dep3087 (26)13 (4)7 (2)7 (2)
3Town centre location; high dep§4255 (23)45 (19)35 (15)10 (4)
4Town centre location; high dep¶**7895 (74)5 (4)1 (1)4 (3)
5Suburban location; mid/low dep¶**6991 (63)9 (6)4 (3)4 (3)
6Suburban location; mid/low dep**4994 (46)6 (3)4 (2)2 (1)
7Suburban location; high dep3190 (28)10 (3)3 (1)7 (2)
8Suburban location; high dep2976 (22)24 (7)17 (5)7 (2)
9City centre location; high dep**5392 (49)8 (4)6 (3)2 (1)
10City centre location; high dep1663 (10)37 (6)31 (5)6 (1)
11Suburban location; high dep1989 (17)11 (2)11 (2)0 (0)
12City centre location; high dep¶6999 (68)1 (1)0 (0)1 (1)
13Suburban location; high dep¶3297 (31)3 (1)0 (0)3 (1)
14Suburban location; high dep1765 (11)35 (6)12 (2)24 (4)
15Suburban location; high dep3474 (25)26 (9)15 (5)12 (4)
16Suburban location; mid/low dep2391 (21)9 (2)4 (1)4 (1)
17Suburban location; mid/low dep3181 (25)19 (6)19 (6)0 (0)
18Suburban location; mid/low dep1694 (15)6 (1)0 (0)6 (1)
19Suburban location; mid/low dep1471 (10)29 (4)21 (3)7 (1)
  • *Subset of the n=95 transactions that contained tobacco.

  • †Estimates exclude one outlier who purchased 19 non-tobacco items (of smoking paraphernalia) with a purchase of two packets of tobacco. Including the outlier in the analysis results in a mean expenditure on non-tobacco items of $6.02 (95% CI: $3.77 to $8.26).

  • ‡Outlet level data are shown to zero decimal places due to low numbers; data in final two columns may not sum to data in ‘Transactions containing tobacco’ column due to rounding to zero decimal points.

  • §Store sold tobacco below recommended retail price.

  • ¶Store stocked extensive range of takeaway food (eg, including but not limited to hot pies, sandwiches, ice creams and milkshakes, deep fried foods, nachos, chips, sausages, hot chicken, salads, etc). All other stores had a limited range of takeaway food (which in New Zealand typically includes hot pies, sandwiches, ice creams and milkshakes).

  • **Store had a ‘special offer’ (eg, $1 ice creams, $1.50 pies) or another feature/unique product that could have affected footfall (eg, hot coffee, lottery tickets, postal services).

  • Dep, socioeconomic deprivation.