Table 1
Mean product prices and payback period by company (2014–2017, current purchasing power parity)
| Company | Product | 2014 | 2015 | 2016 | 2017 |
| PMI | HTP Device | – | $101.75 | $153.16 | $171.34 |
| BAT | – | – | $66.70 | $76.11 | |
| KTG | – | – | – | $108.11 | |
| JTI | $31.58 | $31.62 | $39.89 | $32.98 | |
| PMI | Heated tobacco | – | $4.40 | $7.61 | $7.45 |
| BAT | – | – | $11.00 | $7.66 | |
| KTG | – | – | – | $4.80 | |
| JTI | – | $7.80 | $7.60 | $7.80 | |
| PMI | Combusted cigarettes | $7.48 | $7.24 | $7.37 | $7.72 |
| BAT | $6.55 | $6.54 | $6.71 | $6.91 | |
| KTG | $5.26 | $5.28 | $5.20 | $5.17 | |
| JTI | $7.55 | $7.45 | $7.42 | $8.14 | |
| PMI | Payback period | – | 36 Days | Never | Never |
| BAT | – | – | Never | Never | |
| KTG | – | – | – | Never | |
| JTI | – | Never | Never | 97 Days | |
| Countries in sample | 3 | 4 | 12 | 33 |
Countries and products fall in and out of the sample over time, driving some inconsistency in measurement. Country level data are provided in the online supplementary file.
; payback period is ‘Never’ if >364 days or price of cigarettes ≤price of heated tobacco.BAT, British American Tobacco; HTP, heated tobacco product; JTI, Japan Tobacco International; KTG, Korea Tobacco and Ginseng; PMI, Philip Morris International.
