Number of YouTube videos related to JUUL use by youth (as of June 2018)
| YouTube search terms | No. of videos |
| ‘JUUL at school’ | 15 500 |
| ‘JUUL in school bathroom’ | 1040 |
| ‘JUUL in class’ | 6840 |
| ‘JUUL at camp’ | 2480 |
| ‘Hiding JUUL in school’ | 2030 |
| ‘Hiding JUUL at home’ | 1230 |
| ‘Hiding JUUL from teacher’ | 531 |
| ‘Hiding JUUL from parents’ | 1990 |
| ‘JUUL school suspension’ | 758 |
| ‘JUUL in a Sharpie’ | 451 |
| ‘JUUL flavors’ | 6510 |
| ‘JUUL’ | 148 000* |
*57 videos have >100 000 views.