Definition used in the study
| Advertisement point | A spot where a cluster of advertisements for the same brand and type are found. For example, five posters of the same Apache brand found in the same location count as one advertisement point. |
| Number of advertisement materials | The total number of all advertisements. For example, five posters for a similar Apache brand found in the same location equal five advertisement materials. |
| Store-affiliated advertisement | An advertisement placed on any part of a store and visible from the road. |
| Advertisement density | The number of advertisement points or advertisement materials per 100 m of street length. For sports arenas and parks, advertisement density represented the number of advertisement points or advertisement material per 100 m of the length of all the streets within and surrounding the area. |
| Advertisement proximity | Distance from an advertisement to the outermost fence of the nearest school or religious sites, categorised as: 1. Within 25 m. 2. Within sight. |