Prevalence estimates of IQOS awareness, interest in trying and susceptibility to trying among youth, by country and smoking status (n=12 064)
| Aware of IQOS | Interested in trying IQOS | Susceptible to trying IQOS | |
| Weighted % (n) | |||
| Canada (n=4008) | 6.4 (248) | 33.0 (1253) | 40.1 (1537) |
| Never smoker (n=3143) | 5.0 (152) | 22.8 (702) | 28.8 (881) |
| Experimental smoker (n=341) | 14.2 (47) | 61.3 (190) | 72.6 (227) |
| Former smoker (n=63) | 18.4 (12) | 52.7 (30) | 49.5 (27) |
| Current smoker (n=462) | 8.5 (38) | 92.1 (332) | 98.6 (402) |
| USA (n = 4086) | 9.1 (363) | 40.9 (1586) | 46.1 (1783) |
| Never smoker (n=2481) | 5.9 (142) | 21.4 (519) | 25.9 (620) |
| Experimental smoker (n=1143) | 14.1 (158) | 64.9 (673) | 72.0 (749) |
| Former smoker (n=55) | 5.9 (3) | 80.3 (39) | 75.8 (38) |
| Current smoker (n=408) | 15.3 (59) | 96.3 (355) | 97.6 (377) |
| England (n = 3970) | 5.6 (217) | 41.8 (1564) | 51.4 (1951) |
| Never smoker (n=2459) | 4.1 (99) | 23.2 (556) | 31.2 (745) |
| Experimental smoker (n=817) | 8.8 (70) | 63.1 (471) | 77.1 (585) |
| Former smoker (n=73) | 13.0 (9) | 79.4 (54) | 85.3 (61) |
| Current smoker (n=621) | 6.3 (39) | 91.4 (483) | 97.6 (560) |
Analyses conducted using weighted data. Respondents with missing data are not included in weighted estimates.