Table 3

Affordability and demand trend for some of the most common cigarette brands in Taiwan from 2011 to 2016

 Company Brand Nominal retail price ($NT)* Real retail price ($NT)* RIP* RIP change (%) Demand (millions of packs)* Demand change (%) AED Price segment TTL Ace 55 to 55 55.0 to 52.3 0.89 to 0.75 −16. 8% 24.77 to 28.55 14.16% −0.84 Economy TTL New Paradise 55 to 55 55.0 to 52.3 0.89 to 0.75 −16.8% 26.13 to 35.03 29.08% −1.73 BAT Pall Mall 55 to 60 55.0 to 57.1 0.89 to 0.82 −8.16% 32.22 to 56.92 55.43% −6.80 TTL Long Life 60 to 60 60.0 to 57.1 0.97 to 0.82 −16.8% 160.66 to 120.71 −28.40% 1.69 TTL Gentle 70 to 70 70.0 to 66.6 1.13 to 0.96 −16.8% 251.54 to 228.53 −9.59% 0.57 Premium JT Winston 70 to 70 70.0 to 66.6 1.13 to 0.96 −16.8% 19.04 to 70.86 115.27% −6.85 BAT Dunhill 75 to 95 75.0 to 90.4 1.22 to 1.3 6.8% 88.04 to 72.69 −19.11% −2.82 PMI Marlboro 75 to 95 75.0 to 90.4 1.22 to 1.3 6.8% 45.99 to 38.8 −16.95% −2.50 JT Mevius 80 to 95 80.0 to 90.4 1.3 to 1.3 0.3% 510.06 to 407.73 −22.30% −68.86 IB Davidoff 85 to 95 85.0 to 90.4 1.38 to 1.3 −5.7% 184.77 to 121.97 −40.94% 7.14 JT Mi-Ne 95 to 120 95.0 to 114.2 1.54 to 1.64 6.5% 69.78 to 63.41 −9.57% −1.47
• Figures are rounded to one or two decimal places.

• *2011–2016.

• AED, affordability elasticity of demand; BAT, British American Tobacco; IB, Imperial Brands; JT, Japan Tobacco; PMI, Philip Morris International; RIP, relative income price; TTL, Taiwan Tobacco and Liquor Corporation.