Affordability and demand trend for some of the most common cigarette brands in Taiwan from 2011 to 2016
| Company | Brand | Nominal retail price ($NT)* | Real retail price ($NT)* | RIP* | RIP change (%) | Demand (millions of packs)* | Demand change (%) | AED | Price segment |
| TTL | Ace | 55 to 55 | 55.0 to 52.3 | 0.89 to 0.75 | −16. 8% | 24.77 to 28.55 | 14.16% | −0.84 | Economy |
| TTL | New Paradise | 55 to 55 | 55.0 to 52.3 | 0.89 to 0.75 | −16.8% | 26.13 to 35.03 | 29.08% | −1.73 | |
| BAT | Pall Mall | 55 to 60 | 55.0 to 57.1 | 0.89 to 0.82 | −8.16% | 32.22 to 56.92 | 55.43% | −6.80 | |
| TTL | Long Life | 60 to 60 | 60.0 to 57.1 | 0.97 to 0.82 | −16.8% | 160.66 to 120.71 | −28.40% | 1.69 | |
| TTL | Gentle | 70 to 70 | 70.0 to 66.6 | 1.13 to 0.96 | −16.8% | 251.54 to 228.53 | −9.59% | 0.57 | Premium |
| JT | Winston | 70 to 70 | 70.0 to 66.6 | 1.13 to 0.96 | −16.8% | 19.04 to 70.86 | 115.27% | −6.85 | |
| BAT | Dunhill | 75 to 95 | 75.0 to 90.4 | 1.22 to 1.3 | 6.8% | 88.04 to 72.69 | −19.11% | −2.82 | |
| PMI | Marlboro | 75 to 95 | 75.0 to 90.4 | 1.22 to 1.3 | 6.8% | 45.99 to 38.8 | −16.95% | −2.50 | |
| JT | Mevius | 80 to 95 | 80.0 to 90.4 | 1.3 to 1.3 | 0.3% | 510.06 to 407.73 | −22.30% | −68.86 | |
| IB | Davidoff | 85 to 95 | 85.0 to 90.4 | 1.38 to 1.3 | −5.7% | 184.77 to 121.97 | −40.94% | 7.14 | |
| JT | Mi-Ne | 95 to 120 | 95.0 to 114.2 | 1.54 to 1.64 | 6.5% | 69.78 to 63.41 | −9.57% | −1.47 |
Figures are rounded to one or two decimal places.
*2011–2016.
AED, affordability elasticity of demand; BAT, British American Tobacco; IB, Imperial Brands; JT, Japan Tobacco; PMI, Philip Morris International; RIP, relative income price; TTL, Taiwan Tobacco and Liquor Corporation.