Sales volume and market share of the top-five tobacco companies in Taiwan from 2011 to 2016
| Year | TTL | JT | BAT | PMI | IB | Total | ||||||
| Packs (million) | Market share (%) | Packs (million) | Market share (%) | Packs (million) | Market share (%) | Packs (million) | Market share (%) | Packs (million) | Market share (%) | Packs (million) | Market share (%) | |
| 2011 | 561 | 29.8 | 671 | 35.6 | 133 | 7.0 | 90 | 4.7 | 185 | 9.8 | 1640 | 87.0 |
| 2012 | 551 | 29.6 | 688 | 37.0 | 133 | 7.1 | 99 | 5.3 | 217 | 11.7 | 1688 | 90.7 |
| 2013 | 553 | 29.3 | 633 | 33.5 | 141 | 7.5 | 112 | 5.9 | 225 | 11.9 | 1664 | 88.1 |
| 2014 | 476 | 26.7 | 542 | 30.3 | 183 | 10.2 | 149 | 8.3 | 223 | 12.5 | 1574 | 88.1 |
| 2015 | 474 | 26.4 | 556 | 31.0 | 184 | 10.2 | 167 | 9.3 | 186 | 10.3 | 1565 | 87.2 |
| 2016 | 490 | 26.4 | 613 | 33.1 | 135 | 7.3 | 130 | 7.0 | 176 | 9.5 | 1545 | 83.3 |
All percentage figures are rounded to one decimal place.
BAT, British American Tobacco; IB, Imperial Brands; JT, Japan Tobacco; PMI, Philip Morris International; TTL, Taiwan Tobacco and Liquor Corporation.