Sales volume and market share of the cigarette brands most sold in Taiwan (2011, 2014–2016)
| Company | Brand | Market share (%) | Packs sold (million) | ||||||
| 2011 | 2014 | 2015 | 2016 | 2011 | 2014 | 2015 | 2016 | ||
| JT | Mevius | 27.1 | 20.4 | 22.1 | 22.0 | 510 | 364 | 396 | 408 |
| Winston | 1.0 | 3.1 | 3.0 | 3.8 | 19 | 56 | 54 | 71 | |
| Mi-Ne | 3.7 | 3.3 | 3.4 | 3.4 | 70 | 60 | 61 | 63 | |
| Caster | 0.0 | 0.5 | 1.2 | 1.8 | 0 | 9 | 22 | 33 | |
| More | 3.8 | 3.0 | 0.9 | 1.7 | 72 | 53 | 15 | 31 | |
| LD | 0.0 | 0.0 | 0.4 | 0.4 | 0 | 0 | 6 | 7 | |
| TTL | Gentle | 13.3 | 13.9 | 13.3 | 12.3 | 252 | 249 | 240 | 229 |
| Long Life | 8.5 | 8.1 | 7.4 | 6.5 | 161 | 145 | 133 | 121 | |
| New Paradise | 1.4 | 1.7 | 1.8 | 1.9 | 26 | 30 | 32 | 35 | |
| Ace | 1.3 | 1.5 | 1.5 | 1.5 | 25 | 27 | 27 | 29 | |
| IB | Davidoff | 9.8 | 9.1 | 6.7 | 6.6 | 185 | 162 | 120 | 122 |
| Boss | 0.0 | 2.0 | 1.8 | 1.5 | 0 | 36 | 32 | 28 | |
| West | 0.0 | 1.4 | 1.9 | 1.4 | 0 | 25 | 34 | 26 | |
| BAT | Dunhill | 4.7 | 5.8 | 4.7 | 3.9 | 88 | 104 | 85 | 73 |
| Pall Mall | 1.7 | 4.0 | 3.9 | 3.1 | 32 | 71 | 69 | 57 | |
| 555 | 0.7 | 0.4 | 1.6 | 0.3 | 12 | 8 | 29 | 5 | |
| PMI | L&M | 0.9 | 2.3 | 2.4 | 2.6 | 17 | 41 | 43 | 48 |
| Marlboro | 2.4 | 4.1 | 3.4 | 2.1 | 46 | 74 | 60 | 39 | |
| Next | 0.0 | 1.1 | 2.7 | 1.4 | 0 | 19 | 49 | 26 | |
| Parliament | 1.4 | 0.9 | 0.8 | 0.9 | 27 | 16 | 15 | 17 | |
| KT&G | Bohem | 0.0 | 0.8 | 1.3 | 0.6 | 0 | 14 | 24 | 10 |
| CNTC | Hóng Jīn Lóng | 0.0 | 0.1 | 0.6 | 0.0 | 0 | 2 | 11 | 1 |
| Other | Other | 18.2 | 12.5 | 13.2 | 20.2 | 343 | 224 | 237 | 374 |
All percentage figures are rounded to one decimal place.
BAT, British American Tobacco; CNTC, China National Tobacco Corporation; IB, Imperial Brands; JT, Japan Tobacco; KT&G, Korea Tobacco & Ginseng Corporation; PMI, Philip Morris International; TTL, Taiwan Tobacco and Liquor Corporation.