Table 2

Thirteen Vector measures recommended and approved for inclusion in the PhenX Toolkit

Measure name (PhenX id)Description of measurement protocol
Exposure to Tobacco Marketing through Internet and Social Media Use (740100)*Items assess exposure and frequency of exposure to tobacco marketing on the Internet and social media
Illicit Tobacco Products (740200)Items identify illicit tobacco products and measure the extent of illicit tobacco products in the market
Self-reported Exposure to and Use of Price Promotions for Tobacco Products (740400)Protocol includes 14 questions to measure consumer exposure to tobacco product price promotions
Self-reported Exposure to Tobacco Advertising at Point of Sale (740500)Protocol assesses consumer exposure to tobacco product advertisements
Self-reported Exposure to Tobacco Product Advertisements (740600)Protocol assesses tobacco product advertising and marketing exposure in adult and youth populations through traditional channels, such as magazines, television and radio
Self-reported Exposure to Tobacco Product Sponsorships (740700)Questions assess exposure to tobacco product sponsorships
Self-reported Tobacco Product Price Paid (740800)*Questions assess the price paid for cigarettes, cigar, e-cigarettes and/or smokeless tobacco
Self-reported Tobacco Product Purchase Location (740900)Questions assess the purchase location of cigarettes, cigars, dissolvables, e-cigarettes, hookah, pipe and/or smokeless tobacco
Standardized Tobacco Assessment for Retail Settings (STARS) (741000)Observational assessment characterises the availability, placement, promotion and price of tobacco products in retail environments (eg, convenience stores, gas stations, supermarkets, pharmacies)
Tobacco Industry and Retailer Public Relations (741100)11-item observational instrument assesses retailer compliance with signage policies related to tobacco sales to minors and tobacco industry public relations signage in the retail sector
Tobacco Retailer Density/Proximity (741200)Protocol uses geographic information system data to determine retailer density and proximity to respondent’s residence, administrative unit (census tract or block group) or school/workplace
Use of a Regular Brand of Tobacco (741300)Questions assess the respondent’s regular tobacco brand for cigarettes, e-cigarettes, cigars, pipe tobacco, hookah and shisha tobacco, smokeless tobacco and dissolvable tobacco
Use of Tobacco Products (741400)†Questions assess the respondent’s use and regularity of use of cigarettes, e-cigarettes, cigars, pipe tobacco, hookah and shisha tobacco, smokeless tobacco and dissolvable tobacco
  • *Selected for inclusion in the TRR Core Tier 2 Collection.

  • †Selected for inclusion in the TRR Core Tier 1 Collection.6