Table 4

Cigarette brand variant price models: shop prices of top selling brands of packet of 20 cigarettes

Dependent variableCigarette packet of 20: brand variant name
Players Kingsize Real RedPlayers Superking Real RedL&B Kingsize Blue Real BlueKensitas Club KingsizeJPS Kingsize Real BlueL&B Kingsize Original SilverMayfair Kingsize Original BlueSterling Kingsize DualCarlton Superking RedPlayers Kingsize CrushballRegal Kingsize BlueMarlboro Gold Kingsize
Price segmentSubvalueSubvalueValueSubvalueValueMidpriceMidpriceValueSubvalueSubvaluePremiumPremium
Sales rank123456789101718
Shop N266260220177260255247248212238226198
Unstandardised coefficients (£)
Constant7.97*7.95*8.37*7.98*8.70*9.75*9.98*9.29*8.08*7.98*11.36*11.09*
Income1 lowest
Deprivation20.030.03−0.01−0.040.01−0.02−0.05−0.010.00−0.05−0.110.02
Quintile3−0.05−0.04−0.07−0.03−0.05−0.06−0.10−0.12*−0.06−0.07−0.09−0.10
4−0.05−0.05−0.13−0.06−0.08−0.05−0.12*−0.09−0.05−0.08−0.17*−0.17*
5 highest−0.020.00−0.07−0.040.01−0.03−0.09−0.08−0.01−0.03−0.13*−0.07
Outlet1 lowest
Density2−0.05−0.06−0.03−0.06−0.08−0.03−0.08−0.05−0.05−0.04−0.04−0.10
Quintile3−0.02−0.01−0.03−0.04−0.040.00−0.05−0.01−0.030.02−0.060.01
4−0.06−0.06−0.14*−0.02−0.09−0.09−0.07−0.02−0.07−0.04−0.01−0.09
5 highest0.000.000.01−0.01−0.02−0.010.030.09−0.010.040.060.09
Urban/ruralLarge urban
StatusOther urban areas−0.04−0.03−0.06−0.08−0.02−0.020.010.01−0.01−0.010.010.02
Small towns−0.05−0.05−0.11−0.18*−0.04−0.13−0.02−0.06−0.06−0.02−0.05−0.14
Rural areas−0.12*−0.13*−0.17*−0.21*−0.17*−0.17*−0.06−0.13*−0.16*−0.08−0.12−0.12
  • *P value of coefficient significant at 0.05 level.