Table 1

IQOS Introduction by region

Prefecture	IQOS introduced in the prefecture	Share of region’s total population	Region	Per cent of region's population with early (Sep-15) IQOS introduction	IQOS introduced in the region
Prefecture	IQOS introduced in the prefecture	Share of region’s total population	Region		Approach 1	Approach 2	Approach 3
Hiroshima	Sep-15	38%	Chugoku	38%	Apr-16	Apr-16	–
Okayama	Apr-16	26%
Shimane	Apr-16	9%
Tottori	Apr-16	8%
Yamaguchi	Apr-16	19%
Hokkaido	Sep-15	100%	Hokkaido	100%	Sep-15	Sep-15	Sep-15
Fukui	Apr-16	26%	Hokuriku	0%	Apr-16	Apr-16	Apr-16
Ishikawa	Apr-16	38%
Toyama	Apr-16	35%
Gumma	Apr-16	26%	Kanto	0%	Apr-16	Apr-16	Apr-16
Ibaraki	Apr-16	38%
Tochigi	Apr-16	26%
Yamanashi	Apr-16	11%
Chiba	Sep-15	17%	Keihin	100%	Sep-15	Sep-15	Sep-15
Kanagawa	Sep-15	25%
Saitama	Sep-15	20%
Tokyo	Sep-15	38%
Hyogo	Sep-15	27%	Kinki	82%	Sep-15	Apr-16	–
Kyoto	Sep-15	13%
Nara	Apr-16	7%
Osaka	Sep-15	43%
Shiga	Apr-16	7%
Wakayama	Apr-16	5%
Fukuoka	Sep-15	39%	Kyushu	39%	Apr-16	Apr-16	–
Kagoshima	Apr-16	13%
Kumamoto	Apr-16	14%
Miyazaki	Apr-16	8%
Nagasaki	Apr-16	11%
Oita	Apr-16	9%
Saga	Apr-16	6%
Ehime	Apr-16	36%	Shikoku	0%	Apr-16	Apr-16	Apr-16
Kagawa	Apr-16	25%
Kochi	Apr-16	19%
Tokushima	Apr-16	20%
Nagano	Apr-16	48%	Shinetsu	0%	Apr-16	Apr-16	Apr-16
Niigata	Apr-16	52%	Shinetsu	0%	Apr-16	Apr-16	Apr-16
Akita	Apr-16	11%	Tohoku	26%	Apr-16	Apr-16	–
Aomori	Apr-16	15%
Fukushima	Apr-16	21%
Iwate	Apr-16	14%
Miyagi	Sep-15	26%
Yamagata	Apr-16	12%
Aichi	Nov-14 - Nagoya city only	50%	Tokai	50%	Sep-15	Apr-16	–
Aichi	Sep-15 – entire prefecture	50%
Gifu	Apr-16	13%
Mie	Apr-16	12%
Shizuoka	Apr-16	25%