Table 2

Per cent classified 'little cigar' image as a cigarette: results from FDA 'little cigar' consumer study

Brand 1Brand 2Brand 3Brand 4
Carton71.64726.526.8
Closed pack75.247.533.632.6
Open pack8782.76571.9
Stick60.759.544.357.3
  • 'Little cigar' brands tested are redacted from the FDA report, but are assumed by the authors to represent the four brands that received warning letters in December 2016. It is also consensus of the authors that brand 1 is likely Cheyenne.

  • FDA, Food and Drug Administration.