E-cigarettes | Hookah | Cigars | Smokeless | Overall | |
Median years existed* (n) | |||||
4.0 (28) | 8.2 (10) | 7.2 (12) | 5.3 (2) | 5.3 (52) | |
3.3 (27) | 7.2 (10) | 7.0 (10) | 5.2 (2) | 4.8 (49) | |
YouTube† | 3.0 (26) | 5.5 (6) | 4.5 (6) | 1.9 (1) | 3.7 (39) |
Bio links to website, % (n/N) | |||||
75.9 (22/29) | 54.5 (6/11) | 73.3 (11/15) | 66.7 (2/3) | 70.7 (41/58) | |
100 (28/28) | 90.0 (9/10) | 83.3 (10/12) | 100 (2/2) | 94.2 (49/52) | |
88.9 (24/27) | 50.0 (5/10) | 70.0 (7/10) | 50.0 (1/2) | 75.5 (37/49) | |
YouTube | 60.7 (17/28) | 50.0 (3/6) | 57.1 (4/7) | 0.0 (0/1) | 59.5 (25/42) |
81.0 (17/21) | 100 (4/4) | 100 (1/1) | – | 84.6 (22/26) | |
Tumblr | 30.8 (4/13) | 0.0 (0/1) | 0.0 (0/3) | – | 23.5 (4/17) |
Bio includes hashtags, % (n/N) | |||||
51.7 (15/29) | 27.3 (3/11) | 66.7 (10/15) | 33.3 (1/3) | 50.0 (29/58) | |
3.6 (1/28) | 0.0 (0/10) | 0.0 (0/12) | 0.0 (0/2) | 1.9 (1/52) | |
14.8 (4/27) | 0.0 (0/10) | 40.0 (4/10) | 50.0 (1/2) | 18.4 (9/49) | |
YouTube | 0.0 (0/28) | 0.0 (0/6) | 0.0 (0/7) | 100 (1/1) | 2.4 (1/42) |
0.0 (0/21) | 0.0 (0/4) | 0.0 (0/1) | – | 0.0 (0/29) | |
Tumblr | 0.0 (0/13) | 100 (1/1) | 0.0 (0/3) | – | 5.9 (1/17) |
Any ephemeral posts, % (n/N) | |||||
75.9 (22/29) | 45.4 (5/11) | 40.0 (6/15) | 0.0 (0/3) | 56.9 (33/58) | |
YouTube | 0.0 (0/28) | 0.0 (0/6) | 0.0 (0/7) | 0.0 (0/1) | 0.0 (0/42) |
0.0 (0/28) | 0.0 (0/10) | 0.0 (0/12) | 0.0 (0/2) | 0.0 (0/52) | |
Chat window pops on page loading, % (n/N) | |||||
53.6 (15/28) | 10.0 (1/10) | 16.7 (2/12) | 50.0 (1/2) | 36.5 (19/52) | |
Home page purchase link, % (n/N) | |||||
24.1 (7/29) | 0.0 (0/11) | 0.0 (0/15) | 0.0 (0/3) | 12.1 (7/58) | |
42.9 (12/28) | 0.0 (0/10) | 25.0 (3/12) | 50.0 (1/2) | 30.8 (16/52) | |
3.7 (1/27) | 0.0 (0/10) | 0.0 (0/10) | 0.0 (0/2) | 2.0 (1/49) | |
YouTube | 14.3 (4/28) | 0.0 (0/6) | 0.0 (0/7) | 0.0 (0/1) | 9.5 (4/42) |
4.8 (1/21) | 0.0 (0/4) | 0.0 (0/1) | – | 3.8 (1/26) | |
Tumblr | 0.0 (0/13) | 0.0 (0/1) | 0.0 (0/3) | – | 0.0 (0/17) |
Median days since last post, (n) | |||||
1.0 (29) | 11.0 (11) | 2.0 (15) | 603.0 (3) | 6.0 (58) | |
3.5 (28) | 137.5 (10) | 87.0 (12) | 750.0 (2) | 11.0 (52) | |
4.0 (27) | 273.5 (10) | 35.5 (10) | 951.5 (2) | 29.0 (49) | |
YouTube | 102.5 (28) | 369.5 (6) | 104.0 (7) | 0.0 (1) | 104.0 (42) |
513.0 (21) | 1232.0 (4) | 1350.0 (1) | – | 578 (26) | |
Tumblr | 650.0 (12)‡ | 1645.0 (1) | 1326.0 (3) | – | 844.5 (16) |
Median posts in the past 7 days (n) | |||||
4.0 (29) | 0.0 (11) | 3.5 (14) | 0.0 (3) | 2.0 (57) | |
6.5 (28) | 0.0 (10) | 0.5 (12) | 1.5 (2) | 2.0 (52) | |
4.0 (27) | 0.0 (10) | 1.0 (10) | 0.0 (2) | 0.0 (49) | |
YouTube | 0.0 (28) | 0.0 (6) | 0.0 (7) | 0.0 (1) | 0.0 (42) |
0.0 (21) | 0.0 (4) | 0.0 (1) | – | 0.0 (26) | |
Tumblr | 0.0 (13) | 0.0 (1) | 0.0 (3) | – | 0.0 (17) |
Denominators were taken from table 1. Medians are reported instead of means because of outliers.
*As of 1 January 2019.
†One brand was founded after 1 January 2019 and was coded as 0 days old.
‡This was not visible for one page (Wismec).