Dependent variable | Cigarette packet of 20: brand variant name | ||||||||||||
Players Kingsize Real Red | Players Superking Real Red | L&B Kingsize Blue Real Blue | Kensitas Club Kingsize | JPS Kingsize Real Blue | L&B Kingsize Original Silver | Mayfair Kingsize Original Blue | Sterling Kingsize Dual | Carlton Superking Red | Players Kingsize Crushball | Regal Kingsize Blue | Marlboro Gold Kingsize | ||
Price segment | Subvalue | Subvalue | Value | Subvalue | Value | Midprice | Midprice | Value | Subvalue | Subvalue | Premium | Premium | |
Sales rank | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 17 | 18 | |
Shop N | 266 | 260 | 220 | 177 | 260 | 255 | 247 | 248 | 212 | 238 | 226 | 198 | |
Unstandardised coefficients (£) | |||||||||||||
Constant | 7.97* | 7.95* | 8.37* | 7.98* | 8.70* | 9.75* | 9.98* | 9.29* | 8.08* | 7.98* | 11.36* | 11.09* | |
Income | 1 lowest | – | – | – | – | – | – | – | – | – | – | – | – |
Deprivation | 2 | 0.03 | 0.03 | −0.01 | −0.04 | 0.01 | −0.02 | −0.05 | −0.01 | 0.00 | −0.05 | −0.11 | 0.02 |
Quintile | 3 | −0.05 | −0.04 | −0.07 | −0.03 | −0.05 | −0.06 | −0.10 | −0.12* | −0.06 | −0.07 | −0.09 | −0.10 |
4 | −0.05 | −0.05 | −0.13 | −0.06 | −0.08 | −0.05 | −0.12* | −0.09 | −0.05 | −0.08 | −0.17* | −0.17* | |
5 highest | −0.02 | 0.00 | −0.07 | −0.04 | 0.01 | −0.03 | −0.09 | −0.08 | −0.01 | −0.03 | −0.13* | −0.07 | |
Outlet | 1 lowest | – | – | – | – | – | – | – | – | – | – | – | – |
Density | 2 | −0.05 | −0.06 | −0.03 | −0.06 | −0.08 | −0.03 | −0.08 | −0.05 | −0.05 | −0.04 | −0.04 | −0.10 |
Quintile | 3 | −0.02 | −0.01 | −0.03 | −0.04 | −0.04 | 0.00 | −0.05 | −0.01 | −0.03 | 0.02 | −0.06 | 0.01 |
4 | −0.06 | −0.06 | −0.14* | −0.02 | −0.09 | −0.09 | −0.07 | −0.02 | −0.07 | −0.04 | −0.01 | −0.09 | |
5 highest | 0.00 | 0.00 | 0.01 | −0.01 | −0.02 | −0.01 | 0.03 | 0.09 | −0.01 | 0.04 | 0.06 | 0.09 | |
Urban/rural | Large urban | – | – | – | – | – | – | – | – | – | – | – | – |
Status | Other urban areas | −0.04 | −0.03 | −0.06 | −0.08 | −0.02 | −0.02 | 0.01 | 0.01 | −0.01 | −0.01 | 0.01 | 0.02 |
Small towns | −0.05 | −0.05 | −0.11 | −0.18* | −0.04 | −0.13 | −0.02 | −0.06 | −0.06 | −0.02 | −0.05 | −0.14 | |
Rural areas | −0.12* | −0.13* | −0.17* | −0.21* | −0.17* | −0.17* | −0.06 | −0.13* | −0.16* | −0.08 | −0.12 | −0.12 |
*P value of coefficient significant at 0.05 level.