Table 3

Cigarette and RYO regression models

Dependent variable		Cigarette packets of 20										RYO 30 g
		Sales price		Brand variant segment								Sales price		Lowest priced brand variant		Brand variant segment
		Sales price		Subvalue		Value		Midprice		Premium		Value
N		110 830		110 830		110 830		110 830		110 830		9248		270		9248
Coefficients		Unstandardised coefficients (£)	Sig.	OR	Sig.	OR	Sig.	OR	Sig.	OR	Sig.	Unstandardised coefficients (£)	Sig.	Unstandardised coefficients (£)	Sig.	OR	Sig.
Constant		8.99	<0.001	0.51	<0.001	0.58	<0.001	0.23	<0.001	0.143	<0.001	12.40	<0.001	10.85	<0.001	0.61	0.002
Income	1 lowest	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–
Deprivation	2	−0.20	0.020	1.15	0.140	1.02	0.799	0.99	0.872	0.66	0.006	−0.03	0.540	−0.09	0.437	0.98	0.910
Quintile	3	−0.40	<0.001	1.54	<0.001	0.90	0.191	0.86	0.073	0.41	<0.001	−0.18	<0.001	−0.09	0.457	1.05	0.722
	4	−0.56	<0.001	2.15	<0.001	0.74	<0.001	0.66	<0.001	0.28	<0.001	−0.49	<0.001	−0.09	0.453	1.73	<0.001
	5 highest	−0.50	<0.001	2.15	<0.001	0.73	<0.001	0.72	<0.001	0.23	<0.001	−0.34	<0.001	−0.23	0.052	1.66	<0.001
Outlet	1 lowest	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–
Density	2	−0.14	0.008	1.26	0.012	0.86	0.082	0.90	0.214	0.77	0.085	−0.11	0.027	−0.23	0.063	1.13	0.394
Quintile	3	−0.08	0.102	1.19	0.034	0.87	0.075	0.91	0.252	0.94	0.713	0.06	0.208	−0.12	0.338	0.98	0.914
	4	−0.10	0.050	1.25	0.013	0.83	0.030	0.89	0.202	1.00	0.976	−0.10	0.041	−0.28	0.030	1.13	0.406
	5 highest	0.04	0.591	1.14	0.162	0.89	0.159	0.89	0.175	1.13	0.400	0.09	0.074	−0.21	0.109	1.05	0.767
Urban/rural	Large urban	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–
Status	Other urban	−0.09	0.045	1.17	0.007	0.91	0.115	0.95	0.368	0.73	0.003	−0.07	0.033	−0.09	0.324	1.09	0.373
	Small towns	−0.05	0.430	0.95	0.658	1.04	0.717	1.12	0.282	0.81	0.279	0.15	0.003	0.05	0.735	0.66	0.024
	Rural areas	−0.17	0.004	1.26	0.021	0.80	0.013	1.00	0.980	0.81	0.178	0.02	0.637	0.10	0.422	0.73	0.031

RYO, roll your own.