Media campaign duration | Cancer cases | CVD and diabetes hospitalisations | Respiratory disease hospitalisations | Deaths |
During the first 10 years from campaign start | ||||
1 year | −6700 | −41 400 | −17 700 | −4600 |
5 years | −23 800 | −172 100 | −72 500 | −16 800 |
10 years | −39 300 | −251 600 | −98 700 | −23 500 |
During the first 20 years from campaign start | ||||
1 year | −11 000 | −60 900 | −28 000 | −8800 |
5 years | −39 900 | −278 100 | −117 300 | −32 300 |
10 years | −81 300 | −472 400 | −186 400 | −65 200 |
CVD, cardiovascular disease.