Table 4

A 10 and 20-year cumulative difference in health events by duration of media campaign. Media campaign compared with no campaign. US adults

Media campaign durationCancer casesCVD and
diabetes hospitalisations
Respiratory disease hospitalisationsDeaths
During the first 10 years from campaign start
1 year−6700−41 400−17 700−4600
5 years−23 800−172 100−72 500−16 800
10 years−39 300−251 600−98 700−23 500
During the first 20 years from campaign start
1 year −11 000−60 900−28 000−8800
5 years −39 900−278 100−117 300−32 300
10 years −81 300−472 400−186 400−65 200
  • CVD, cardiovascular disease.