Table 3

Number of years until cumulative economic benefits exceed campaign costs by perspective

Media campaign durationPrivate payersMedicaid*MedicareSocietal
(direct costs only)†
Societal (direct and indirect costs)‡
1 year62233
5 years72254
10 years92254
  • *Cost savings to Medicaid include both federal and state portions.

  • †Includes all direct costs: media campaign costs, cessation treatment expenditures and smoking-attributable medical expenditures.

  • ‡Includes all direct costs plus productivity changes.