Media campaign duration | Private payers | Medicaid* | Medicare | Societal (direct costs only)† | Societal (direct and indirect costs)‡ |
1 year | 6 | 2 | 2 | 3 | 3 |
5 years | 7 | 2 | 2 | 5 | 4 |
10 years | 9 | 2 | 2 | 5 | 4 |
*Cost savings to Medicaid include both federal and state portions.
†Includes all direct costs: media campaign costs, cessation treatment expenditures and smoking-attributable medical expenditures.
‡Includes all direct costs plus productivity changes.