Category | Item | % |
Gender | Female | 36.0 |
Male | 64.0 | |
Age group (years) | 18–34 | 50.6 |
35–54 | 41.8 | |
55 and above | 7.6 | |
Race /ethnicity | White | 44.0 |
Black | 31.3 | |
Asian | 4.1 | |
Hispanic | 16.5 | |
Other and mixed race | 4.1 | |
Educational attainment | High school and below | 6.1 |
Above high school and below bachelor’s degree | 14.4 | |
Bachelor’s degree and above | 79.5 | |
Household income | Less than $24 999 | 9.4 |
$25 000–$49 999 | 31.7 | |
$50 000–$74 999 | 35.0 | |
$75 000–$99 999 | 18.5 | |
$100 000 or more | 5.4 | |
Urbanisation* | Urban | 80.6 |
Suburban | 13.4 | |
Rural | 6.1 | |
US census region | West | 32.1 |
Midwest | 15.8 | |
Northeast | 17.8 | |
South† | 26.3 | |
HTP-sale region‡ | 8.2 | |
Different types of the use of e-cigarettes and cigarettes/cigars§ | Daily use of both products | 29.4 |
Daily smoker and weekly use of e-cigarette | 11.7 | |
Weekly smoker and daily use of e-cigarette | 11.1 | |
Weekly use of both products | 36.3 | |
Former smoker and daily use of e-cigarette | 4.4 | |
Former smoker and weekly use of e-cigarette | 2.6 | |
Never smoker and daily use of e-cigarette | 2.4 | |
Never smoker and weekly use of e-cigarette | 2.1 | |
Primary e-cigarette device | Disposable | 20.4 |
Closed-system e-cigarette other than disposable | 44.4 | |
Open-system e-cigarette | 35.0 | |
Others | 0.3 | |
Primary e-cigarette flavour | Tobacco flavour | 32.1 |
Menthol flavour | 19.7 | |
Non-flavoured | 3.7 | |
Non-TM flavours (eg, fruit, coffee and candy) | 44.5 |
*Urbanisation level of the neighbourhood was classified as urban, suburban or rural using the rural-urban commuting area (RUCA) codes.39
†South region: three states were excluded—Georgia, Virginia and North Carolina.
‡HTP-sale region is composed of three states including Georgia, Virginia and North Carolina. IQOS, the only authorised HTP in the USA, is currently available in Atlanta (Georgia), Richmond (Virginia) and Charlotte (North Carolina).40
§For e-cigarettes, daily use refers to the use of e-cigarettes every day or most days in a week; weekly use refers to the use of e-cigarettes less than most days but at least once a week. For cigarette/cigar smoking, daily smoker refers to those who smoke every day or most days in a week; weekly smoker refers to those who smoke less than most days in a week.
HTP, heated tobacco product.