Table 3

Participants who said they would not trial the standard and dissuasive cigarette, and differences by demography and smoking status

Variable	Standard cigarette				‘Smoking kills’ cigarette				Green cigarette				‘Toxic’ cigarette
Variable	%	n	χ²	P value	%	n	χ²	P value	%	n	χ²	P value	%	n	χ²	P value
Overall	84	478			89	502			90	508			91	512
Age			22.12	<0.001			16.93	<0.001			24.47	<0.001			21.09	<0.001
12–13 years	94	180			96	182			98	186			98	186
14–15 years	78	159			84	170			84	170			86	174
16–17 years	80	139			86	150			87	152			87	152
Gender			1.66	n.s.			0.03	n.s.			0.75	n.s.			0.08	n.s.
Female	82	251			88	268			91	275			91	275
Male	86	226			89	233			89	232			90	236
SES			0.43	n.s.			0.38	n.s.			0.03	n.s.			0.26	n.s.
Low and medium	82	116			87	123			89	126			89	126
High	85	352			89	369			90	372			91	376
Ethnicity			0.50	n.s.			0.97	n.s.			1.10	n.s.			1.81	n.s.
Other/prefer not to say	82	80			86	84			87	85			87	85
White British	85	393			89	413			90	418			91	422
Smoking status			155.04	<0.001			126.31	<0.001			69.95	<0.001			120.44	<0.001
Never-smoker	92	443			94	455			94	452			96	461
Ever-smoker	34	25			49	36			62	45			55	40
Susceptibility*			36.21	<0.001			22.52	<0.001			20.80	<0.001			14.28	<0.001
Non-susceptible	97	327			98	329			97	327			98	330
Susceptible	80	114			87	124			86	123			90	129

Trial intentions: Binary from original scale variable, No trial intentions (score 4/5) or neutral/positive trial intentions (score 1–3).
*Never-smokers only.
χ², Pearson χ²; SES, socioeconomic status.