Within-group individual reactions towards a ‘standard’ cigarette and three dissuasive cigarettes
| Individual items |
1Standard vs smoking kills |
2Standard vs green |
3Standard vs toxic | 4Smoking kills vs green |
5Smoking kills vs toxic |
6Green vs toxic | ||||||||||||
| Standard (SD) | Smoking kills (SD) | P value* | Standard (SD) | Green (SD) | P value* | Standard (SD) | Toxic (SD) | P value* | Smoking kills (SD) | Green (SD) | P value* | Smoking kills (SD) | Toxic (SD) | P value* | Green (SD) | Toxic (SD) | P value* | |
| Unappealing(1)/appealing(5) | 2.59 (1.45) | 1.96 (1.19) | <0.001 | 2.59 (1.45) | 1.95 (1.25) | <0.001 | 2.59 (1.45) | 1.70 (1.09) | <0.001 | 1.96 (1.19) | 1.95 (1.25) | n.s | 1.96 (1.19) | 1.70 (1.09) | <0.001 | 1.95 (1.25) | 1.70 (1.09) | <0.001 |
| Unattractive(1)/attractive(5) | 2.13 (1.26) | 1.58 (0.89) | <0.001 | 2.13 (1.26) | 1.54 (1.01) | <0.001 | 2.13 (1.26) | 1.33 (0.82) | <0.001 | 1.58 (0.89) | 1.54 (1.01) | n.s | 1.58 (0.89) | 1.33 (0.82) | <0.001 | 1.54 (1.01) | 1.33 (0.82) | <0.001 |
| Unstylish(1)/stylish(5) | 2.05 (1.39) | 1.75 (1.24) | <0.001 | 2.05 (1.39) | 1.77 (1.30) | <0.001 | 2.05 (1.39) | 1.66 (1.25) | <0.001 | 1.75 (1.24) | 1.77 (1.30) | n.s | 1.75 (1.24) | 1.66 (1.25) | <0.001 | 1.77 (1.30) | 1.66 (1.25) | n.s.† |
| Friends would not approve(1)/would approve(5) | 1.88 (1.35) | 1.68 (1.20) | <0.001 | 1.88 (1.35) | 1.65 (1.19) | <0.001 | 1.88 (1.35) | 1.58 (1.15) | <0.001 | 1.68 (1.20) | 1.65 (1.19) | n.s | 1.68 (1.20) | 1.58 (1.15) | <0.001 | 1.65 (1.19) | 1.58 (1.15) | n.s.† |
| Would not approve of friends(1)/would approve(5) | 1.64 (1.17) | 1.55 (1.10) | <0.001 | 1.64 (1.17) | 1.51 (1.06) | <0.001 | 1.64 (1.17) | 1.49 (1.06) | <0.001 | 1.55 (1.10) | 1.51 (1.06) | n.s | 1.55 (1.10) | 1.49 (1.06) | 0.007 | 1.51 (1.06) | 1.49 (1.06) | n.s |
| Family would not accept(1)/would accept(5) | 1.40 (0.93) | 1.33 (0.85) | <0.001 | 1.40 (0.93) | 1.31 (0.85) | <0.001 | 1.40 (0.93) | 1.30 (0.83) | <0.001 | 1.33 (0.85) | 1.31 (0.85) | n.s | 1.33 (0.85) | 1.30 (0.83) | 0.003 | 1.31 (0.85) | 1.30 (0.83) | n.s |
| Would not be nice to be seen with(1)/would be nice(5) | 1.69 (1.18) | 1.40 (0.89) | <0.001 | 1.69 (1.18) | 1.46 (1.02) | <0.001 | 1.69 (1.18) | 1.33 (0.89) | <0.001 | 1.40 (0.89) | 1.46 (1.02) | n.s | 1.40 (0.89) | 1.33 (0.89) | <0.001 | 1.46 (1.02) | 1.33 (0.89) | <0.001 |
| Harmful(1)/not at all harmful | 1.73 (1.17) | 1.46 (1.04) | <0.001 | 1.73 (1.17) | 1.46 (1.06) | <0.001 | 1.73 (1.17) | 1.34 (1.0) | <0.001 | 1.46 (1.04) | 1.46 (1.06) | n.s | 1.46 (1.04) | 1.34 (1.0) | <0.001 | 1.46 (1.06) | 1.34 (1.00) | <0.001 |
| Off-putting(1)/not at all off-putting | 3.21 (1.59) | 2.32 (1.41) | <0.001 | 3.21 (1.59) | 2.27 (1.46) | <0.001 | 3.21 (1.59) | 1.91 (1.31) | <0.001 | 2.32 (1.41) | 2.27 (1.46) | n.s | 2.32 (1.41) | 1.91 (1.31) | <0.001 | 2.27 (1.46) | 1.91 (1.31) | <0.001 |
All test subject to Bonferroni correction, critical value p=0.008.
Range of missing data across comparisons: 19–38, 211–38, 310–39, 411–37, 510–37, 612–39.
* Wilcoxon signed-rank test.
†Value significant before Bonferroni correction.