Table 2

Whether participant had an overall negative reaction to the ‘standard’ and dissuasive cigarettes and differences by demography and smoking status

Variable	Standard cigarette				‘Smoking kills’ cigarette				Green cigarette				‘Toxic’ cigarette
Variable	%	n	χ²	P value	%	n	χ²	P value	%	n	χ²	P value	%	n	χ²	P value
Overall	85	445			94	492			93	480			96	497
Age			15.94	<0.001			12.84	0.002			16.94	<0.001			10.03	0.007
12–13 years	94	151			99	161			100	156			100	160
14–15 years	79	152			91	172			90	170			94	175
16–17 years	83	142			93	159			91	154			95	162
Gender			0.33	n.s.			0.10	n.s.			5.32	0.021			1.71	n.s.
Female	86	243			94	268			95	268			97	272
Male	84	201			94	223			90	211			95	224
SES			0.28	n.s.			0.10	n.s.			0.12	n.s.			0.004	n.s.
Low and medium	84	111			95	126			93	123			96	126
High	85	327			94	360			93	351			96	365
Ethnicity			3.68	0.055			0.05	n.s.			0.12	n.s.			0.10	n.s.
Other/prefer not to say	78	71			95	86			92	82			96	85
White British	86	369			94	402			93	394			96	408
Smoking status			63.69	<0.001			40.60	<0.001			36.59	<0.001			24.71	<0.001
Never-smoker	90	402			97	430			96	420			98	432
Ever-smoker	53	37			77	54			76	53			85	57
Susceptibility*			26.70	<0.001			10.14	0.001			14.28	<0.001			11.91	0.001
Non-susceptible	95	296			98	307			98	302			99	305
Susceptible	78	105			92	122			90	117			94	126

Overall reaction: Total score across nine reaction items, binary coded into negative (<26) or neutral or positive reaction (>27).
*Never-smokers only.
χ², Pearson χ²; SES, socioeconomic status.