Table 1

Phase 3: influencer characteristics

InfluencerAssociated brandInstagram handleInfluencer followersInfluencer occupationAge
Bella ThorneSwisher Sweets@bellathorne21 564 981Actress, Singer, Director, Model22
ShaqSwisher Sweets@shaq13 283 537Sports Analyst, Basketball Player47
T.I.Dutch Masters@troubleman3111 253 077Rapper, Actor39
Chief KeefBackwoods@chieffkeedsossa5 657 795Rapper, Singer, Record Producer24
Justina ValentineSwisher Sweets@justinavalentine2 795 972Rapper, Singer, Model32
Mariah Lynn BossSwisher Sweets@mariahlynnboss1 345 160Model
Dani ThorneSwisher Sweets@danithorne604 133Singer
ProdigyPhillies@prodigymobbdeep439 030Rapper, Author, Entrepeneur42 (deceased)
DJ Diesel*Swisher Sweets@djdiesel200 257Rapper, DJ47
LuteBackwoods@lute_west988 456Rapper30
Danny BayshoreDavidoff@dannybayshore52 807Men’s Stylist
DJ Robby DineroBackwoods@djrobbydinero30 872DJ
Abby De La RosaBackwoods@hiabbydelarosa24 699Radio Personality
Fumero IsmDutch Masters@fumeroism14 493Artist
BDP SoundzBackwoods@bdpsoundz13 707Producer/DJ
Alex AssoulineDavidoff@alexassouline13 705Online Shop Owner
YanellDutch Masters@yannell_s11 413Nail Technician
DJ KenwayBackwoods@kenwaylive11 392DJ
Jay HamBackwoods@jayham9549 801Event Coordinator
DJ GoonieBackwoods@fawkdjgoonie9 331DJ
KosPhillies@therealkos_8 284Unknown
WJB PresentsBackwoods@wjbpresents4 722Unknown
Jalen “Sky” McGlottenBackwoods@skylyfee7 045Radio Personality, Athlete, Influencer
Real KeewiBackwoods@real_keewi4 419Musician
Aaron SigmondDavidoff@aaronsigmondbooks1 800Author, Editor, PublisherAge not listed
Benito DerijckPhillies@benito.derijck1 741Unknown
Lindsay TomlinDavidoff@lindztheging1 572Corporate Buyer
DJ MalikBackwoods@datdjmalik1 265DJ
  • Age was included only for those who had an identifiable age on Wikipedia.

  • *DJ Diesel is an alternate account for Shaq (Shaquille O’Neal).

  • †Number of followers as of 10 September 2019.