Table 3

Frequency of exposure (in %) to tobacco advertising, promotion and sponsorship among adolescents on various platforms of media and locations (n=2820)

N (%)
Not having accountFrequency of exposure
NeverSometimesOften
Internet
 Instagram240 (8.5)572 (20.3)1173 (41.6)835 (29.6)
 Facebook207 (7.4)590 (20.9)1267 (44.9)756 (26.8)
 YouTube261 (9.2)798 (28.3)1094 (38.8)667 (23.7)
 Twitter661 (23.5)1447 (51.3)505 (17.9)207 (7.3)
 Online news1047 (37.1)1023 (36.3)750 (26.6)
Outdoor advertising
 Type of media
  Billboard494 (17.5)792 (28.1)1534 (54.4)
  Electric banner1365 (48.4)798 (28.3)657 (23.3)
 Location
  On street271 (9.6)911 (32.3)1638 (58.1)
  Minimarket807 (28.601105 (39.2)908 (32.2)
  Mall1156 (41.0)1072 (38.0)592 (21.0)
  Public transportation1018 (36.1)1224 (43.4)578 (20.5)
  Park1379 (48.9)1021 (36.2)420 (14.9)
  Places of worship2448 (86.8)237 (8.4)135 (4.8)
  Near school entrance2327 (82.5)361 (12.8)133 (4.7)
Broadcast media
 Television124 (4.4)609 (21.6)2087 (74.0)
 Radio1971 (69.9)654 (23.2)195 (6.9)
Tobacco industry sponsorship*
 Live music1517 (53.8)1303 (46.2)
 Sport event1833 (65.0)987 (35.0)
  • *Responses were only ‘no’ and ‘yes’.