Table 1

Participant responses for risk perception items by preferred brand groups

Risk perception items	Preferred Marlboro brand
	Red (n=191)			Gold (n=49)
	Correct (%)	Unsure (%)	Incorrect (%)	Correct (%)	Unsure (%)	Incorrect (%)
Your current cigarettes are lower in nicotine than regular cigarettes.*	69.6	29.8	0.5	24.5	42.9	32.7
Your current cigarettes are lower in tar than regular cigarettes.*	65.4	34.0	0.5	18.4	53.1	28.6
Your current cigarettes are less addictive than regular cigarettes.	79.1	17.3	3.7	71.4	24.5	4.1
Your current cigarettes are less likely to cause cancer than regular cigarettes.	81.7	13.6	4.7	85.7	12.2	2.0
Your current cigarettes have fewer chemicals than regular cigarettes.	71.7	25.1	3.1	65.3	34.7	0.0
Your current cigarettes are healthier than regular cigarettes.	82.2	17.3	0.5	79.6	18.4	2.0
Your current cigarettes make smoking safer.	86.9	9.4	3.7	87.8	12.2	0.0
Your current cigarettes help people quit smoking.	92.1	7.3	0.5	93.9	6.1	0.0