Table 2

Correlations between the UNC PME Scale for Youth and convergent and criterion validity outcomes (validation sample, N=623)

Outcomes3-item
vaping
PME		1-item
vaping
PME		3-item
smoking
PME		1-item
smoking
PME
Message reactions (convergent validity)
Attention0.53**0.48**0.32**0.31**
Fear0.43**0.37**0.34**0.33**
Cognitive elaboration0.58**0.53**0.47**0.45**
Avoidance0.090.050.21**0.23**
Reactance0.040.03−0.020.00
Anticipated social interactions0.66**0.62**0.53**0.52**
Beliefs (criterion validity)
Perceived likelihood of harm (vaping/smoking)0.37**0.37**0.100.10
Positive attitudes toward vaping/smoking−0.26**−0.23**−0.17*−0.14*
Susceptibility to vaping/smoking−0.32**−0.32**−0.15*−0.18*

  • *p<0.05, **p<0.001.

  • Table reports correlations using Pearson's r

  • PME, perceived message effectiveness; UNC, University of North Carolina.