Number of webchat conversations by country with statements regarding relative safety of IQOS versus other products
| Country (number of successful webchats) | IQOS and cigarettes | IQOS and e-cigarettes | |||||||
| IQOS reduces harm or risk | IQOS emits less harmful substances | IQOS heats not burns tobacco or is smoke free | IQOS has no negative impact on indoor air quality | IQOS does not stain teeth or skin | IQOS does not cause passive smoking | % less harmful substances | % less harmful | IQOS is safer than e-cigarettes | |
| Austria (n=2) | 2 | 1 | 2 | – | 1 | – | 1 | 1 | – |
| Bulgaria (n=2) | 2 | 2 | 2 | – | – | – | 1 | – | – |
| Canada (n=1) | 1 | – | 1 | – | – | – | – | – | – |
| Colombia (n=2) | 2 | 2 | 2 | 1 | – | – | 1* | 1* | – |
| Denmark (n=3) | – | 3 | 2 | – | – | – | 3 | – | – |
| France (n=1) | – | – | 1 | – | – | 1 | – | – | – |
| Germany (n=2) | 2 | 2 | 2 | – | – | – | 2 | – | 1 |
| Greece (n=3) | – | – | 3 | – | – | – | – | – | – |
| Italy (n=3) | 1 | 1 | 3 | – | – | – | 1 | – | – |
| Lebanon (n=3) | 2 | 2 | 1 | – | – | – | 2 | – | – |
| Lithuania (n=3) | – | – | – | – | – | – | – | – | – |
| Mexico (n=3) | 3 | 2 | 3 | – | 1 | – | 1 | 2 | 2 |
| New Zealand (n=3) | 1 | 2 | 3 | – | – | – | 1 | – | 1 |
| Poland (n=3) | 1 | 3 | 3 | – | – | – | 3 | – | – |
| Saudi Arabia (n=2) | 2 | 2 | 2 | – | – | – | 1 | – | – |
| Slovenia (n=3) | – | 1 | 3 | – | – | – | – | – | – |
| South Africa (n=3) | 1 | 3 | 3 | 1 | – | – | 3 | – | – |
| Spain (n=2) | 2 | 2 | 2 | – | – | – | 1 | – | – |
| Switzerland (n=3) | 2 | 3 | 2 | – | – | 1 | 3 | – | – |
| The Netherlands (n=3) | 2 | 2 | 2 | – | – | – | – | – | – |
| UK (n=3) | 2 | 3 | 3 | – | – | – | 2 | – | – |
| USA (n=1) | – | – | – | – | – | – | – | – | – |
| Total, n (%)† | 28 (52) | 36 (67) | 45 (83) | 2 (4) | 2 (4) | 2 (4) | 26 (48) | 4 (7) | 4 (7) |
*1 conversation in Colombia contained both % less harmful substances and % less harmful.
†Percentage of the 54 successful webchats conversations.