n | Display outside (%) | Display inside (%) | Ads (%) | |||||||
Inside display | Cashier area | Power wall* | Within 30 cm from sweets, drinks or snacks | Inside display | Cashier area | Ads inside | CNTC branding | |||
Total | 1612 | 41.6 | 97.1 | 57.1 | 57.9 | 41.0 | 9.5 | 3.8 | 7.8 | 1.1 |
By city | ||||||||||
Shanghai | 141 | 20.6 | 98.6 | 60.3 | 89.4 | 43.3 | 29.8 | 8.5 | 27.7 | 2.1 |
Beijing | 107 | 5.6 | 91.6 | 23.4 | 77.6 | 9.3 | 5.6 | 3.7 | 1.9 | – |
Guangzhou, Guangdong | 194 | 24.2 | 96.4 | 32.0 | 89.2 | 8.2 | 5.7 | 3.6 | 2.6 | 1.5 |
Chongqing | 589 | 79.6 | 99.0 | 71.6 | 27.2 | 64.5 | 2.4 | 1.9 | 1.4 | 2.1 |
Shenyang, Liaoning | 135 | 0.7 | 100.0 | 12.6 | 79.3 | 8.1 | 8.9 | 5.9 | 6.7 | 0.7 |
Jinan, Shandong | 110 | 19.1 | 98.2 | 60.9 | 76.4 | 59.1 | 26.4 | 4.5 | 25.5 | 1.8 |
Kunming, Yunnan | 161 | 29.8 | 90.7 | 72.7 | 74.5 | 15.5 | 8.7 | 5.0 | 7.5 | – |
Guilin, Guangxi | 60 | 68.3 | 93.3 | 85.0 | 45.0 | 21.7 | 16.7 | 8.3 | 16.7 | 0.0 |
Kaifeng, Henan | 82 | 8.5 | 98.8 | 86.6 | 47.6 | 75.6 | 18.3 | 4.9 | 15.9 | 15.2 |
Baiyin, Gansu | 33 | 3.0 | 100.0 | 12.1 | 45.5 | 54.5 | 0.0 | 0.0 | 0.0 | – |
χ2 (p value) | – | <0.001 | <0.001 | <0.001 | <0.001 | <0.001 | <0.001 | <0.01 | <0.001 | <0.001 |
By urban/rural | ||||||||||
Urban (0–100 m) | 1092 | 34.4 | 96.7 | 53.0 | 65.8 | 35.7 | 8.7 | 3.3 | 7.2 | 2.4 |
Rural (0–250 m) | 520 | 56.5 | 98.1 | 65.8 | 41.3 | 52.1 | 11.2 | 5.0 | 9.0 | 1.7 |
χ2 (p value) | – | <0.001 | 0.12 | <0.001 | <0.001 | <0.001 | 0.12 | 0.10 | 0.21 | 0.11 |
By school type | ||||||||||
Junior high schools | 773 | 41.9 | 96.4 | 54.3 | 59.6 | 38.4 | 10.1 | 5.0 | 8.0 | 0.8 |
Senior high schools | 593 | 42.5 | 97.7 | 59.5 | 54.1 | 42.7 | 8.4 | 3.4 | 7.1 | 1.3 |
Vocational senior high schools | 246 | 38.0 | 98.3 | 60.3 | 62.0 | 45.0 | 10.2 | 2.4 | 8.9 | 1.2 |
χ2 (p value) | – | 0.47 | 0.18 | 0.17 | 0.03 | 0.17 | 0.54 | 0.12 | 0.63 | 0.84 |
By geographical location | ||||||||||
Central (Kaifeng) | 82 | 8.5 | 98.8 | 86.6 | 47.6 | 75.6 | 18.3 | 4.9 | 15.9 | 6.1 |
East (Shanghai, Jinan) | 251 | 19.9 | 98.4 | 60.6 | 83.7 | 50.2 | 28.3 | 6.8 | 26.7 | 1.6 |
North (Beijing) | 107 | 5.6 | 91.6 | 23.4 | 77.6 | 9.3 | 5.6 | 3.7 | 1.9 | – |
Northeast (Shenyang) | 135 | 0.7 | 100.0 | 12.6 | 79.3 | 8.1 | 8.9 | 5.9 | 6.7 | 0.7 |
Northwest (Baiyin) | 33 | 3.0 | 100.0 | 12.1 | 45.5 | 54.5 | 0.0 | 0.0 | 0.0 | – |
South (Guangzhou) | 194 | 24.2 | 96.4 | 32.0 | 89.2 | 8.2 | 5.7 | 3.6 | 2.6 | 1.5 |
Southwest (Chongqing, Kunming, Guilin) | 810 | 68.9 | 96.9 | 72.8 | 37.9 | 51.6 | 4.7 | 3.1 | 3.7 | 0.5 |
χ2 (p value) | <0.001 | <0.01 | <0.001 | <0.001 | <0.001 | <0.001 | 0.14 | <0.001 | <0.001 | |
By city population | ||||||||||
<5 million people (Kaifeng, Baiyin) | 115 | 7.0 | 99.1 | 65.2 | 47.0 | 69.6 | 13.0 | 3.5 | 11.3 | 4.3 |
5–10 million people (Shenyang, Jinan, Kunming, Guilin) | 466 | 23.8 | 95.5 | 54.1 | 72.5 | 24.5 | 13.9 | 5.6 | 12.7 | 0.4 |
>10 million people (Shanghai, Beijing, Guangzhou, Chongqing) | 1031 | 53.4 | 97.7 | 57.6 | 52.6 | 45.3 | 7.1 | 3.1 | 5.2 | 1.0 |
χ2 (p value) | <0.001 | 0.03 | <0.001 | <0.001 | <0.001 | <0.001 | 0.07 | <0.001 | 0.11 | |
By economic development type | ||||||||||
Less developed cities (Chongqing, Shenyang, Kunming, Guilin, Kaifeng, Baiyin) | 1060 | 53.5 | 97.5 | 64.3 | 44.2 | 48.0 | 8.3 | 3.4 | 4.9 | 0.9 |
Developed cities (Shanghai, Beijing, Guangzhou, Jinan) | 552 | 18.7 | 96.4 | 43.3 | 84.4 | 27.5 | 11.8 | 4.7 | 13.4 | 1.3 |
χ2 (p value) | <0.001 | 0.18 | <0.001 | <0.001 | <0.001 | <0.001 | 0.19 | <0.001 | <0.001 |
*Power wall is a prominent, concentrated display of tobacco products that visually attract consumers.
CNTC, China National Tobacco Corporation.