JUUL Labs’ corporate promotion advertising expenditures by media type
Media | JUUL Labs: corporate promotion | 2018 (in US$) | 2019 (in US$) | Per cent change |
Online | Internet display | 35 349 | 4 025 444 | 11 288 |
Mobile web | 12 036 | 2 760 011 | 22 831 | |
Total | 47 385 | 6 785 455 | 14 220 | |
Radio | Local radio | 20 633 | 1 956 629 | 9383 |
National spot radio | 0 | 955 354 | ||
Total | 20 633 | 2 911 983 | 14 013 | |
Newspapers | 26 603 780 | 18 228 919 | −31 | |
National newspapers | 3 240 964 | 17 304 627 | 434 | |
Hispanic newspapers | 0 | 167 069 | ||
Magazines | 0 | 418 840 | ||
Trade magazines | 63 415 | 116 268 | 83 | |
Total | 29 908 159 | 36 235 723 | 21 | |
All media | 29 976 177 | 45 933 161 | 53 |