Price partition market share of manufactured cigarette brands in NZ: 2010–2020
| Market partition | Volume market share (%) by year | ||||||||||
| 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018* | 2019 | 2020 | |
| Super Value | 3.2 | 3.8 | 4.8 | 8.6 | 10.3 | 15.5 | 17.4 | 16.7 | 24.4 | 16.9 | 24.4 |
| Budget/Value | 16.8 | 18.8 | 17.3 | 13.4 | 13.7 | 21.5 | 25.6 | 32.0 | 40.3 | 50.9 | 49.6 |
| Total Budget | 20.0 | 22.6 | 22.1 | 22.0 | 24.0 | 37.0 | 43.0 | 48.7 | 64.7 | 67.8 | 74.0 |
| Everyday | 52.6 | 54.5 | 56.1 | 56.9 | 59.3 | 45.8 | 41.8 | 36.7 | 21.0 | 19.1 | 15.2 |
| Premium | 27.3 | 22.8 | 21.7 | 21.1 | 16.7 | 17.2 | 15.2 | 14.6 | 14.3 | 13.1 | 10.7 |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 |
*Plain packaging fully implemented in June 2018.
NZ, New Zealand.