T&T effectiveness (λ) | ||||
0.4 | 0.6 | 0.8 | ||
% Change in net-of-tax price (a) | −10 | −5.0 | −6.5 | −7.9 |
0 | −6.7 | −8.2 | −9.8 | |
10 | −8.3 | −9.9 | −11.5 |
Each number represents the estimated percentage change in cigarette consumption, with the corresponding break-even marker cost from table 5. The green cell represents the largest estimated reduction in consumption, while the red cell represents the smallest reduction in consumption.
T&T, track and trace.