Table 6

Scenario analysis: percentage change in total cigarette consumption

T&T effectiveness (λ)
0.40.60.8
% Change in net-of-tax price (a)−10−5.0−6.5−7.9
0−6.7−8.2−9.8
10−8.3−9.9−11.5

  • Each number represents the estimated percentage change in cigarette consumption, with the corresponding break-even marker cost from table 5. The green cell represents the largest estimated reduction in consumption, while the red cell represents the smallest reduction in consumption.

  • T&T, track and trace.