Table 1

Predicted* estimates of average weekly flavoured tobacco standardised unit sales, San Francisco and comparison cities, July 2015–December 2019

Product	Study city	Average weekly flavoured unit sales			Per cent change in average weekly sales pre-policy period compared with enforcement period
Product	Study city	Pre-policy period July 2015–July 2018 (160 weeks)	Effective period July–December 2018 (24 weeks)	Enforcement period January–December 2019 (52 weeks)
All flavoured tobacco products†	San Francisco	39 350	34 960	1546	−96
	San Jose	68 859	72 594	68 244	−1
	San Diego	75 017	74 153	67 202	−10
Menthol cigarettes‡	San Francisco	21 634	15 984	860	−96
	San Jose	42 264	40 593	37 779	−11
	San Diego	46 264	41 506	36 854	−20
Flavoured cigars	San Francisco	7806	7536	332	−96
	San Jose	16 444	19 854	16 762	2
	San Diego	14 759	15 870	12 896	−13
Flavoured SLT	San Francisco	6469	5345	168	−97
	San Jose	8179	7689	7938	−3
	San Diego	11 309	11 005	11 649	3
Flavoured ENDS	San Francisco	3439	5906	16	−100
	San Jose	1932	4405	5706	195
	San Diego	2610	5692	5701	118

Bold values indicate significance (p<0.05). Stata ‘margins’ were used to estimate the predicted values and ‘contrasts’ were used to test for differences in predicted values.
Models controlled for the US$2 increase in the California cigarette excise tax (April 2017) and for seasonality in all models except ENDS.
*Full regression results for each of these outcomes and study cities are available in online supplemental table 1.
†‘Flavoured’ includes menthol products.
‡Menthol flavours are the only legal flavours for cigarettes in the USA.
ENDS, electronic nicotine delivery systems; SLT, smokeless tobacco.